MSc Strategic Marketing
Cardiff, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 27,200 / per year *
STUDY FORMAT
On-Campus
* for overseas | for home: £12,200
Key Summary
In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.
Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors.
The business of changing the world is ours.
Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference in the day-to-day operations of a local business.
You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analysing their business challenges and designing marketing solutions before presenting your proposals to their management board.
To complement this live project, our team of academic and practitioner experts will use internationally recognised research and real-world examples to introduce you to the latest developments in marketing and strategy. You’ll learn about digital media, consumer and organisational behaviour, integrated communications and societal campaigns, to ensure you have the professional knowledge, confidence and practical skills to stand out in the graduate job market.
If you have three years of relevant work experience, you may be interested in our MBA programme.
Why Study this Course
Carve out your niche in the global marketing world with our practically focused programme.
Professional Accreditation
We're proud that our programme is a CIM (Chartered Institute of Marketing) accredited degree.
Change Business for Good
Address a contemporary business challenge in a public, private or third-sector organisation with your live Marketing Management Project.
Industry Insights
See marketing in action on company visits and from high-profile guest speakers.
Socially Responsible
As the world's first Public Value Business School, we're committed to delivering social improvement alongside economic development.
We are committed to investing up to a total of £500,000 in this high-value competitive scholarship scheme to support UK students who are planning to start an eligible Master’s programme in 2024/25.
Each Scholarship is worth £3,000 and will be awarded a tuition fee discount.
Eligibility
UK students are eligible to apply for the Scholarship. You normally need to have achieved at least a 2.1 or equivalent in your first degree to be eligible. You need to submit an application to study at Cardiff University and be made an offer to study before your fee status can be confirmed.
The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.
- Stage 1 consists of eight modules (120 credits in total)
- Stage 2 consists of a Marketing Project of 60 credits
This course is taught from September to June and you will take a range of core modules.
Upon successful completion of the taught phase, you will proceed to the Marketing Project which takes the place of a traditional dissertation.
The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.
Core Modules for Year One
- Strategic Marketing Management
- Behavioural Aspects of Marketing
- Research in Strategic Marketing
- Integrated Marketing Communications
- Digital Marketing
- Marketing Metrics
- Marketing and Society
- International Marketing
- Project
How Will I Be Assessed?
Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.
What Skills Will I Practise and Develop?
As a result of engaging fully with this course, you will acquire and develop a range of valuable skills, both those which are discipline-specific and more generic ‘employability skills’. These will allow you to:
- Grasp complex issues with confidence
- Ask the right questions about complex texts
- Have an imaginative appreciation of different views and options and analyse these critically
- Identify and apply relevant data
- Develop practical research skills
- Propose imaginative solutions of your own that are rooted in evidence
- Communicate clearly, concisely and persuasively in writing and speech
- Sourcing, interpreting and presenting relevant numerical information – to support the composition of project reports and business cases
- Work to deadlines and priorities, managing a range of tasks at the same time
- Work as part of a team, developing a collaborative approach to problem-solving
- Use IT programmes and standard software packages, where appropriate
- Take responsibility for your own learning programme and professional development
At Cardiff Business School, you’ll receive a career-changing education from world-leading academics who have different points of view. They’ll challenge your thinking as you consider the world of business from a range of alternative perspectives.
On our MSc in Strategic Marketing, you’ll benefit from the knowledge and expertise of our Career Enhancer Team. They’re ready and waiting to identify events and opportunities to help you achieve your future aspirations.
We’ve developed relationships that range from the largest multinationals to the smallest micro-businesses, and include a wide variety of social enterprises and cooperatives. We use these networks to deliver value for our students through:
- Real-world case studies and insights
- Collaboration with our Public Value Entrepreneurs in Residence
- Guest lectures
- Field trips and workshops
This wide-ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.
This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.
Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.
How Will I Be Taught?
Our teaching is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up-to-date real-life examples and scenarios and critical business thinking.
Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions and to make good use of the facilities provided.