Cardiff University

BSc Business Management (Marketing)

This is a three-year full-time programme, consisting of 120 credits a year. All Students, regardless of route, take a common Year 1, which does not count towards the final degree classification. At the end of Year 1, you have the option to either stay with the BSc Business Management (Marketing) degree or to move to one of the other Business Management programmes if you have developed an interest in another area.

In Years 2 and 3, compulsory modules are determined by the choice of route but you also choose optional modules from an approved list enabling you to further tailor the degree to your interests

The modules shown are an example of the typical curriculum and will be reviewed before the 2024/2025 academic year. The final modules will be published by September 2024.

Year One

Get to grips with the fundamentals of our universal business management first year.

We’ll introduce you to disciplines including accounting, technology and economics alongside classmates from our human resources, international management and logistics and operations pathways.

Core Modules for Year One

• Society and Economy
• Operations Management
• Introduction to Accounting
• Management: Theory and Evidence
• Marketing
• People in Organisations
• Technology and the Digital Age

Year Two

Combine theory and practice as your understanding of the basics grow.

You’ll discover how the practices of buyer behaviour, marketing research and strategy intersect with financial performance and organisational behaviour while building a comprehensive understanding of the contemporary business landscape.

Complement your specialist knowledge with optional modules in multiculturalism, human resource management and logistics.

Core Modules for Year Two

• Performance and Financial Management
• Buyer Behaviour
• Marketing Research
• Marketing and Strategy
• Managing People

Optional Modules for Year Two

• Purchasing and Supply Management
• Challenges in Managing and Leading Organizations
• Excellence in Managing Operations
• Logistics Networks
• Project Management
• Inferential Statistics, Statistical Modelling and Survey Methods
• Business, Government and Society
• Managing Multicultural Organisations
• Employment Relations
• International Management

Year Three

Put your knowledge to the test as you encounter current and emerging issues in advertising and marketing communications.

Modules in business design, services and cultural marketing will preface opportunities to tailor your degree to your career ambitions.

Core Modules for Year Three

• Marketing Project
• Strategic Management

Optional Modules for Year Thre

• Asian Management Systems
• Entrepreneurship and Business Start-Ups
• Critical Perspectives for Contemporary Managers
• Responsible Strategic Supplier Management
• Logistics Strategy
• Logistics in the Digital Age
• Contemporary Trends in Supply Chain Management
• Analysing and Improving Operations
• Digital Marketing
• Understanding and Managing Reward
• People Behaving Badly
• Rheoli Busnes Bach
• Exploratory Data Analysis
• European Business Environment
• Modelling in Management Science
• Advertising and Marketing Communications Management
• Ethics and Morality of Business
• International Human Resource Management
• International Business
• Services Marketing
• Cultural Marketing
• Business Design
• Stori Pwy. Cyfathrebu Cymru
• Cyfiawnder Byd-eating

How Will I be Assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding:

On successful completion of the Programme you will be able to demonstrate:

• Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
• An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
• Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
• An appreciation of the importance to organisations of understanding and managing their markets.
• Understanding of how people interact within organisations and how they can be led, managed and developed.
• Knowledge of different systems and processes for the effective management of operations within and between organisations.
• Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
• An appreciation of how organisations can create social as well as economic improvement.
• Knowledge of the range of operation marketing systems available to the marketing strategist.
• Understanding of customer behaviour as it underpins and informs marketing actions.
• An appreciation of the dynamic role and value of marketing and its changing paradigm in different markets and sectors.

Intellectual Skills

On successful completion of the Programme you will be able to demonstrate:

• Critical capacity to analyse, evaluate and synthesise information.
• Ability to solve problems.
• Competence in exhibiting balanced and informed critical arguments.
• Capability to apply relevant theories and approaches to practice.

Professional Practical Skills

On successful completion of the Programme you will be able to demonstrate:

• Skills in People Management.
• An ability to use research to take an evidence-based approach to management.
• Commercial acumen.
• Innovation, creativity and enterprise.
• Ability to identify marketing challenges and formulate solutions based on theory and applicable to practice.
• Competence in marketing research, problem formulation and the interpretation of findings.
• Ability to communicate proposed marketing solutions to a marketing audience.

Transferable/Key Skills

On successful completion of the Programme you will be able to demonstrate:

• Effective self-management and a propensity for personal development.
• An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
• A capacity to exercise cooperation skills and work effectively with others.

We are committed to helping you achieve your professional ambitions, and providing you with the skills, curiosity and confidence to make your mark in a competitive job market. Whether you have a clear idea of what you’d like to do after university or no idea at all, we have the tools and support to guide you.

Our graduates go on to a range of industries and professions including banking and finance management, logistics and supply chain management, UK Government and Civil Service, and data analysis.

Within the Business School, we have a dedicated Careers Centre offering bespoke business-specific support, including industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events specialist psychometric assessment and broad skills training.

Graduate Careers

• Accountant
• Business Analyst
• Economist
• HR Manager
• Lecturer
• Marketing Executive
• Production Manager
• Stockbroker