Diploma in Digital Marketing and Co-op
Vancouver, Canada
Diploma
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
CAD 9,750 / per year **
STUDY FORMAT
On-Campus
* one month before the start date
** contact us for partial scholarship options
Key Summary
About: The Diploma in Digital Marketing and Co-op trains students to execute digital marketing campaigns. Coursework covers SEO, SEM, content marketing, paid advertising, e-commerce optimization, web analytics, online reputation management, business law and business computer applications. A practical focus builds communication and management skills. The programme is at Canadian College in downtown Vancouver and includes a 12-month Co-op (1000 hours) to gain real-world experience.
Career Outcomes: Graduates can pursue roles like digital marketing specialist, SEO/SEM specialist, social media manager, content marketer, paid media analyst, e-commerce marketer, marketing coordinator, working across social media, search, advertising, analytics and brand management roles globally.
This program is designed for students pursuing a career within the field of digital marketing. The coursework gives students an understanding of the processes and techniques required to execute a successful digital marketing campaign, and a 12-month Co-op provides valuable work experience in the industry.
Program Benefits
- Develop and implement digital marketing strategies across multiple platforms.
- Conduct SEO, SEM, and content marketing campaigns to drive traffic and conversions.
- Analyze marketing performance using web analytics tools and adjust strategies based on data.
- Create and manage paid advertising campaigns on search engines and social media platforms.
- Understand e-commerce marketing and optimize websites for mobile and online conversions.
- Manage and monitor a brand’s online reputation across social media, blogs, and review sites.
- Demonstrate strong communication and presentation skills in the marketing domain.
This program is intended to prepare a student for a career in digital marketing. At the end of this program, students will have the tools required for the development and execution of a digital marketing campaign and will be able to demonstrate knowledge of management operations within the industry, including business law and business computer applications.
Co-op
The Digital Marketing Co-op is an integral component of theDigital Marketing Diploma program with Co-op as it provides students with essential real-world work experience in a Canadian English-speaking business environment. The Co-op is designed to provide the students with two semesters of solid studies in their initial entry into the college. This is to effectively arm them with soft skill tools necessary for a quality twelve months (1000 Hours) Co-op with a Canadian organization.
As students return to their home country, the combination of a Western Canadian Diploma and Co-op is not only a competitive advantage but also allows students the opportunity to understand and experience the cultural and business nuances that can only be gained from a prolonged hands-on experience. This program was designed to provide students with effective management working skills that are necessary for the 21st-century workplace.
Social media career opportunities keep expanding, in virtually every industry, as the global marketplace continues to develop. Graduates will have the skills to work in a broad range of fields relating to social media marketing.