Bachelor of Business Administration in Marketing
Dubai, United Arab Emirates
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
AED 73,017 / per year *
STUDY FORMAT
On-Campus
* VAT inclusive
In today’s enormously competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the success of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve sustainable competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, promotion, branding, and e-marketing.
Benefits
As a graduate of Canadian University Dubai’s BBA in Marketing, you will be equipped to contribute to the development and implementation of marketing strategies, analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to analyze the challenges of providing consumer and industrial goods and services to a wide variety of markets.
The program goes beyond the classroom to include real-world, hands-on, and international experience, and students are encouraged to explore marketing internships and study abroad opportunities that will prepare them for a number of career opportunities in marketing and related areas.
University Requirements [General Education Courses – 27 Credits]
Compulsory Courses (21 Credits)
- English I
- English II
- Applications of Computer Software
- Emirati Studies
- Critical Thinking and Problem Solving
- Fundamentals of Innovation, Entrepreneurship 1
- Fundamentals of Innovation, Entrepreneurship 2
- Mathematics for Business
Elective Courses (6 Credits): Students are required to select two courses from the following
- Biology I
- Chemistry
- Principles of Environmental Science
- Modern Art Appreciation
- Music Appreciation and Communication
- Using Positive Psychology at Work
- Ecosystems and Human Health
- Science and Technology in Society
- Communication Skills in Arabic
- Islamic Studies
- Psychology in Everyday Life
- Fundamentals of Public Speaking
- Ethical Reasoning for Today’s World
Program Core Requirements [Core Courses – 66 Credits]
Compulsory Courses (63 Credits, Common to All Majors)
- Principles of Accounting I
- Principles of Accounting II
- Fundamentals of Taxation
- Principles of Microeconomics
- Principles of Macroeconomics
- Entrepreneurship 1
- Entrepreneurship 2
- Principles of Finance
- Human Resource Management
- Principles of Management
- Business Report Writing
- Organizational Behavior
- Legal Environment of Business
- Principles of Marketing
- Business Statistics
- International Business
- Introduction to Business Analytics
- Business Research Methodologies
- Operations Management
- Management Information Systems
- Business Ethics and Social Responsibility
- Strategic Management
Elective Courses (3 Credits): Students are required to select one course from the following
- e-Business Fundamentals
- Financial Markets and Institutions
- Digital Marketing
- Cross Cultural Communication and Management
- Change Management
* This course is not for the e-Business Major.
** This course is not for the Marketing Major.
*** This course is not for the International Business Major.
Program Major Requirements [30 Credits]
Compulsory Courses (24 Credits)
- Consumer Behavior
- Digital Marketing
- Social Media Advertising
- Retailing
- Internship in Marketing
- Marketing Research
- International Marketing
- Marketing Management
Elective Courses (6 Credits): Students are required to select two courses from the following
- Professional Selling
- Luxury Marketing
- Services Marketing
- Brand Marketing
As a universal function across all sectors of business,, career opportunities in marketing exist in global corporations, government and international agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including:
- Marketing and Sales Management
- Advertising/Promotion and Direct Marketing
- Brand and Product Management
- Market Research Process
- Public Relations Management
- Customer Relationship Management
- Social Media Marketing Management
- Healthcare Marketing Management
- Retail Marketing Management
- Purchasing and Distribution Management