Bachelor of Business Administration in e-Business
Dubai, United Arab Emirates
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
AED 73,017 / per year *
STUDY FORMAT
On-Campus
* VAT inclusive
This program blends core business principles with specialized courses in e-business fundamentals, digital marketing, and business analytics.
In our rapidly evolving technological world, businesses are going beyond traditional static websites and creating a growing need to harness intelligent online enterprise-wide information systems. Such technologies can transform operational effectiveness across all internal functional areas (marketing and sales, production, logistics, purchasing, and accounting) and address dynamic customer and vendor needs while promoting a competitive advantage. Students in the BBA in e-Business program will learn how these technologies address business needs.
Benefits
Graduates of the BBA in e-Business program will be well-equipped to navigate the rapidly changing digital business landscape and contribute to the success of both traditional and online businesses by leveraging their technical, analytical, and strategic skills.
The program fosters an interactive learning environment by combining theoretical knowledge and practical applications. It prepares students to implement industry best practices and improve their job prospects after graduation.
University Requirements [General Education Courses – 27 Credits]
Compulsory Courses (21 Credits)
- English I
- English II
- Applications of Computer Software
- Emirati Studies
- Critical Thinking and Problem Solving
- Fundamentals of Innovation, Entrepreneurship 1
- Fundamentals of Innovation, Entrepreneurship 2
- Mathematics for Business
Elective Courses (6 Credits): Students are required to select two courses from the following
- Biology I
- Chemistry
- Principles of Environmental Science
- Modern Art Appreciation
- Music Appreciation and Communication
- Using Positive Psychology at Work
- Ecosystems and Human Health
- Science and Technology in Society
- Communication Skills in Arabic
- Islamic Studies
- Psychology in Everyday Life
- Fundamentals of Public Speaking
- Ethical Reasoning for Today’s World
Program Core Requirements [Core Courses – 66 Credits]
Compulsory Courses (63 Credits, Common to All Majors)
- Principles of Accounting I
- Principles of Accounting II
- Fundamentals of Taxation
- Principles of Microeconomics
- Principles of Macroeconomics
- Entrepreneurship 1
- Entrepreneurship 2
- Principles of Finance
- Human Resource Management
- Principles of Management
- Business Report Writing
- Organizational Behavior
- Legal Environment of Business
- Principles of Marketing
- Business Statistics
- International Business
- Introduction to Business Analytics
- Business Research Methodologies
- Operations Management
- Management Information Systems
- Business Ethics and Social Responsibility
- Strategic Management
Elective Courses (3 Credits): Students are required to select one course from the following
- e-Business Fundamentals
- Financial Markets and Institutions
- Digital Marketing
- Cross Cultural Communication and Management
- Change Management
* This course is not for the e-Business Major.
** This course is not for the Marketing Major.
*** This course is not for the International Business Major.
Program Major Requirements [30 Credits]
Compulsory Courses (24 Credits)
- e-Business Fundamentals
- Introduction to Database Systems
- Information Security
- Systems Analysis and Design
- e-Business Web Technologies
- Internship in e-Business
- e-Business Project Management
- e-Business Consulting Project
Elective Courses (6 Credits): Students are required to select two courses from the following
- Digital Entrepreneurship
- Supply Chain Management
- Special Topics in e-Business
- Operations and Supply Chain Information Technology
The broad use of e-business concepts across various organizations creates career opportunities within multinational corporations, governments and agencies, and private companies. The BBA in e-Business program prepares students for careers leading to a range of senior positions, such as:
- Social Media Analyst
- Online Market Researcher
- Business Data Analyst
- Business Process Engineer
- ERP Specialist / CRM & SCM Officers
- e-Business Consultant
- e-Business Project Manager
- e-Business Entrepreneur