MA in Sport Management, Marketing

Campbellsville University’s online MA in Sport Management, Marketing program allows you to pursue your passion for sports while exploring your interest in business. With a curriculum founded on Christian principles and ethical practices, the program offers two areas of emphasis designed to provide you with the skills it takes to succeed in your chosen career path. Choose from emphases in sports administration and sports marketing, and take the next step towards unlimited leadership opportunities in recreational, interscholastic, amateur, collegiate or professional sports.

Our online master’s in sport management is accredited by the International Accreditation Council for Business Education (IACBE). As a student, you’ll complete 30 total credit hours, including 9 from your chosen area of emphasis and one capstone internship designed to provide you with hands-on experience in the field. Through the sports administration emphasis, you’ll learn skills in event management, sport psychology, and effective leadership techniques. When choosing the sports marketing emphasis, you’ll study topics including current issues and trends in sports, entrepreneurship, and marketing communication.

Courses are guided by Campbellsville’s faculty of expert educators. Committed to your academic and professional success, faculty members incorporate years of field experience in every lesson and offer personalized attention to ensure you’re staying on track for graduation. When you complete the program, you’ll be fully equipped for success in a variety of sport management careers, including athletic director, facilities manager, sports marketing manager, and public relations representative.