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Calumet College of Saint Joseph Bachelor of Science in Business Management + Digital Marketing
Calumet College of Saint Joseph

Calumet College of Saint Joseph

Bachelor of Science in Business Management + Digital Marketing

Whiting, USA

BSc

English

On-Campus

Key Summary

    About: The Bachelor of Science in Business Management + Digital Marketing combines essential business management skills with a focus on digital marketing. The program covers topics in marketing strategy, consumer behavior, and digital tools, preparing students for a modern business environment. You'll engage with real-world projects and gain practical experience in various areas of marketing.
    Career Outcomes: Graduates can pursue careers in digital marketing, brand management, marketing analytics, or business consultancy. They can work in diverse industries, leveraging their skills to contribute to marketing strategies and drive successful business initiatives.

The Business Management program offers students an integrated management core, which helps students develop knowledge, skills, and values related to becoming competent managers and successful candidates for entry into graduate school. With a Digital Marketing concentration, students develop analytical and critical thinking skills in marketing so they are prepared to successfully build and run digital marketing initiatives.

Digital Marketing students begin by learning core business fundamentals, then work to develop the tools to master the mobile environment, specialize in digital marketing platforms such as social media and search engine optimization, and analyze the metrics that lead to stronger campaigns. These vital and in-demand skills are critical for today' labor market.

In the Business Management with a Digital Marketing Concentration Program, you will:

  • Master the ability to apply qualitative, quantitative, and information technology tools for effective decision-making
  • Engage the methods of inquiry and analysis
  • Develop a general understanding and appreciation of the role of business
  • Reflect on and engage critically with ethical issues in management
  • Learn to identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities
  • Design, justify and assess the impact of campaigns across the full range of popular digital channels
  • Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting
  • Assess the effectiveness of cross-channel campaigns in relation to broader business objectives