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California State University, Fresno Bachelor of Science in Business Administration - Marketing Option

California State University, Fresno

Bachelor of Science in Business Administration - Marketing Option

Fresno, USA

4 Years

English

Full time

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On-Campus

* students outside the U.S; August 1 - students in the U.S.

Key Summary

    About: The Bachelor of Science in Business Administration with a Marketing Option focuses on developing skills essential for a career in marketing. The program covers areas such as consumer behavior, marketing strategies, and digital marketing. Students engage in practical projects and internships to gain real-world experience.
    Career Outcomes: Graduates can explore a range of career paths, including roles as marketing managers, market research analysts, brand strategists, and digital marketing specialists. The program prepares students for entry-level positions in both corporate and non-profit sectors.

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Introduction

Marketing is the process by which organizations define and select target markets, design products, and services set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long-term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester-long internships.

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