California State University, Fresno
Bachelor of Science in Business Administration - Logistics & Supply Chain Strategies OptionFresno, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
* students outside the U.S; August 1 - students in the U.S.
Key Summary
Scholarships
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Introduction
Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to the transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from the manufacturer to the consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently, logistics is the second-largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better-than-average salaries and advancement opportunities. The type of organizations that employ logistics managers includes manufacturing firms, wholesalers, distributors, service institutions, and transportation firms.
Program Outcome
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through the integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
Curriculum
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include a demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
1. Major requirements (73-74 units)
Demonstration of computer competency
Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.
Pre-Business requirements (22 units)*
ACCT 4A, ACCT 4B, BA 18, DS 71, DS 73, ECON 40 or AGBS 1, ECON 5
Upper-division core requirements (24 units)
DS 123, FIN 120, IS 130, MGT 110, MGT 124, MKTG 100S
Option requirements (23-24 units)
Take the following courses: MKTG 101, MKTG 114, MKTG 115, and MKTG 160
Select a minimum of 7-8 units from the following: MKTG 126, MKTG 190, MKTG 195I, MGT 158, and IS 140
Integrative course requirement (4 units)
MKTG 188
Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.
2. General Education requirements (48 units)
These courses will satisfy the following: DS 71 for GE Area B4; ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement.
3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement and MKTG 100S will fulfill the MI Requirement.
4. Sufficient elective units to meet required total units (varies)
5. Total (120 units)*
* G.E. and MI courses can be double-counted with major requirements. See advisor for details.
Career Opportunities
What You Can Earn
- Marketing Manager
$105,995 (our region) - Public Relations Specialist I
$54,952 (our region) - Purchasing Agent
$62,031 (our region)
Source: HR reported data from salary.com as of February 2021