California State University, Fresno

Bachelor of Science in Business Administration - Data Analytics Option

What You Can Learn

• Advanced analytics skills and tools
• Practical programming to solve business problems
• Decision optimizations

All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include a demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.

Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.

1. Major requirements (74 units)

Demonstration of computer competency
Complete IS 52 and 52L or equivalent courses with a grade of "C" or better or achieve a passing score on the CSB computer competency waiver examination. Please contact the CSB Advising office at (559) 278-4943 or csbadvising@csufresno.edu for information about the computer competency waiver exam.

Pre-Business requirements (22 units)*
ACCT 4A, ACCT 4B, BA 18, DS 71, DS 73, ECON 40 or AGBS 1, ECON 50

Upper-division core requirements (24 units)
DS 123, FIN 120, IS 130, MGT 110, MGT 124, MKTG 100S

Data Analytics Option requirements (25 units)
DS 133, DS 135, DS 137, ECON 123, MKTG 114 (16 units)
Select 9 units from the following courses:
ACCT 146, DS 190, DS 195i, FIN 123, IS 140, IS 153

Integrative course requirement (3 units)
MGT 187*

Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.

2. General Education requirements (48 units)
These courses will satisfy the following: DS 71 for GE Area B4; ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement.

3. Other requirements (9 units)**
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement and MKTG 100S to fulfill the MI requirement.

4. Sufficient elective units to meet required total units (varies)

5. Total (120 units)*

*G.E. and MI courses can be double-counted with major requirements. See advisor for details.

What You Can Earn

The job opportunities for Data Analytics graduates have never been more numerous. Opportunities in this field typically have a title of Analyst but careers span all industries and functional areas like data analysts, business intelligence, and market research analysts.

Below are some positions with mean/median salaries.

• Data analyst $64,000
• Data scientist $67,000 - $146,000
• Market research analysts $41,000 - $77,000

Source: Glassdoor, Payscale, Dice as of January 2022