California State University, Fresno
Bachelor of Arts in Fashion Merchandising
Fresno, USA
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* students outside the U.S; August 1 - students in the U.S.
Key Summary
The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling fashion goods. It combines product and industry knowledge with business, communication, and computer skills. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.
Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment.
1. Major requirements (65-66 units) and electives (6 units)
Fashion Merchandising required courses
FM 20, FM 21, FM 120, FM 123, FM 126, FM 127, FM 128, FM 130E, FM 134, FM 140E, ART 13, ACCT 4A, BA 105W or ENGL 160W, ECON 40 or AGBS 1*; MKTG 100S, MKTG 101, MKTG 110, MKTG 130, MKTG 160, MGT 104
Major electives (6 units)
FM 190, FM 195i, MKTG 114, MKTG 132, MKTG 140, MKTG 153, MKTG 164, MKTG 166
2. General Education requirements (48 units)
3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing
4. Sufficient elective units to meet required total units (varies); may be used toward a double major or minor
Courses supplementary to the major are strongly recommended
5. Total units (120)*
* G.E. and MI courses can be double-counted with major requirements. See advisor for details.
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