California State University, Dominguez Hills
Business Administration - Marketing
Carson, USA
Bachelor's degree
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
01 May 2026
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
Business Administration - Marketing
The undergraduate program in Business Administration, which leads to a Bachelor of Science degree, is designed to accomplish two objectives. The first of these is to prepare students for lifelong professional careers in commerce, finance and industry, as well as for management careers in the public and not-for-profit sectors. A second objective is to provide students with the knowledge and skills needed to obtain professional, entry level positions in one functional area of the business enterprise, or in some particular field of business.
The College of Business Administration and Public Policy offers Minors in Business Administration, Information Systems, Marketing and Management. The Minor in Business Administration is designed for students majoring in other fields who wish to acquire a basic knowledge of business for the purpose of career preparation. The Minor in Information Systems offers students the opportunity to acquire skills and knowledge in the application of computers for business decision-making. The Minor in Marketing offers students the opportunity to acquire skills and knowledge in the application of marketing concepts for business decision-making. The Minor in Management offers students the opportunity to acquire skills and knowledge in the application of management concepts for business decision-making.
Several scholarship options are available. Please visit the university website for more information
In addition to the Business Administration major requirements, modules for the Marketing concentration include:
Track 1: Marketing Management Emphasis
- Consumer Behavior
- Marketing Research
- Seminar in Marketing Management
- Sales Management and Sales Techniques
- Advertising and Promotion Management
- Retail Marketing Management
- International Marketing
- Internet Marketing
- Trade Show and Event Marketing
- Sports and Entertainment Marketing
- Special Topics in Marketing
- ERP and SCM Cases
Track 2: Advertising Emphasis
- Advertising and Promotion Management
- Consumer Behavior
- Marketing Research
- Seminar in Marketing Management
- Advertising Media Analysis
- Internet Marketing
- Sports and Entertainment Marketing
- Special Topics in Marketing
- Introduction to Public Relations
- Advertising Strategy and Writing
An undergraduate degree in business administration is excellent preparation for graduate study in business, law and other academic areas offering a professional focus.
Employment opportunities for students with a Major in Business Administration exist within many areas. In the private sector, students will find employment in a wide variety of business and professional organizations including public accounting firms, banks, savings and loans, and other financial institutions, commercial and high technology industries, and in a multitude of firms engaged in transportation, communications and the increasingly important foreign trade sector. Furthermore, business majors are actively recruited by many not-for-profit and public organizations for their skills in accounting and financial management, marketing, computer and data processing, human resource administration and general management. Those who want to engage in entrepreneurial activity and operate their own business also will benefit from a major in business administration.