MSc Digital Marketing
Manchester, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
TUITION FEES
GBP 31,500 / per year *
STUDY FORMAT
On-Campus
* UK students per annum: £17,500 | International, including EU, students per annum: £31,500
Key Summary
Introduction
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
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Admissions
Scholarships and Funding
Funding Opportunities for Master's Degrees
There are a number of Master's funding options for our courses and these will vary depending on whether you’re a student from the UK, or EU, or an international student from outside the EU.
Please note: if you are successful in receiving more than one scholarship award, the total scholarship amount must not exceed 50% of your course tuition fees.
Master's student loan for UK students
If you are a prospective Master's student from the UK there are potential sources of funding available. The UK Government has confirmed that Postgraduate Loans will be offered to UK students starting a master's course in the 2024/25 academic year.
Manchester Alumni Scholarship Scheme
The Master's Scholarship is offered to students and alumni of The University of Manchester enrolling on one of the Business School's taught master's courses.
BAföG funding
German applicants can apply for BAföG funding in the form of a grant, subsidy, state or bank loan.
Commonwealth Scholarships and Fellowships Plan (CSFP) General Scholarship
The Commonwealth Scholarship Commission supports around 750 awards annually at universities around the Commonwealth.
Curriculum
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A group project is also normally undertaken.
Course unit details
During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.
- Group Project (60 credits)
- Apply what you have learned in the taught part of the course
- Enhance your skills by developing a digital marketing plan for a new business
- Apply what you have learned in the taught part of the course
- Enhance your skills by developing a digital marketing plan for a new business
Program Outcome
- Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
- Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
- Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
- Acquire project management skills
- Opportunities to apply digital marketing skills in practice