Alliance Manchester Business School - The University of Manchester
MSc Digital Marketing
Manchester, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
GBP 29,000 / per year *
STUDY FORMAT
On-Campus
* UK students per annum: £15,500 | International, including EU, students per annum: £29,000
Introduction
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
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Admissions
Scholarships and Funding
- Alliance MBS Masters Scholarships for UK/EU/International students
- Alliance MBS Masters Scholarships for US residents
Curriculum
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A group project is also normally undertaken.
Course unit details
During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.
- Group Project (60 credits)
- Apply what you have learned in the taught part of the course
- Enhance your skills by developing a digital marketing plan for a new business
Program Outcome
- Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
- Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
- Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
- Acquire project management skills
- Opportunities to apply digital marketing skills in practice
Career Opportunities
Graduates from this course are well suited to careers in both the academic and business world. Graduates can go on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.