Alliance Manchester Business School - The University of Manchester
MSc Digital Marketing
Manchester, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
04 Jul 2027*
EARLIEST START DATE
Sep 2027
TUITION FEES
GBP 33,100 / per year **
STUDY FORMAT
On-Campus
* Applications received after our final selection deadline will be considered at our discretion if places are still available.
** UK students per annum: £18,400| International, including EU, students per annum: £33,100
Key Summary
About: MSc Digital Marketing at Alliance Manchester Business School exposes you to a changing marketing environment and gives strategic understanding of marketing processes, tools and tactics. You'll develop analytical and problem-solving skills in an interdisciplinary context, informed by cutting-edge research. The programme helps you craft evidence-based solutions and justify marketing decisions across digital channels. Keywords: digital marketing, marketing strategy, analytics, social media, SEO.
Career Outcomes: Career opportunities include roles in business and academia. Graduates can work as digital marketing managers, analysts, or SEO specialists, brand and content managers, or pursue academic roles such as lecturers in the UK and overseas.
Build strategic digital marketing skills for a fast-changing, data-led marketing environment.
• Develop analytical and problem-solving skills for marketing careers in a dynamic digital environment.
• Study on campus in Manchester, with opportunities to discover student life, careers and studying in the city through AMBS events.
• Gain a strategic understanding of digital marketing processes, tools and tactics, developed through an interdisciplinary learning context.
• Study at a top UK Business School, Ranked Fourth in the UK and 14th in the world for marketing, QS 2026.
Special Features
Develop digital marketing skills for a changing environment
Gain exposure to a dynamic marketing landscape while building a strategic understanding of relevant digital marketing processes, tools and tactics.
Build analytical and problem-solving capability
The course is designed to help you navigate digital marketing challenges through analytical and problem-solving skills developed in an interdisciplinary context.
Prepare for marketing careers in business or academia
Graduates are well suited to careers in both the academic and business world, with alumni progressing into marketing positions globally or continuing into academic careers.
Access dedicated AMBS careers support
As an AMBS master’s student, you can access dedicated postgraduate careers support, including career skills sessions, tailored workshops, one-to-one support, guest speakers, an online careers portal and much more.
Study in Manchester
You will study on campus in Manchester, a creative hub in the UK with huge investment into media businesses and creative marketing start-ups.
Original Thinking for the Next Generation
Thinking about master’s study? Join our webinar series to hear from academics, employers and alumni about the value of business education at Alliance Manchester Business School, the skills students develop, and how these can support future career goals.
Funding Opportunities for Master's Degrees
Please see our up to date funding information below. On this page, you can find funding options for UK and international students. There are also several external awards that you can apply for directly.
Course unit details
During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.
Summer Period: Applied Digital Marketing Project (60 credits)
Please note that an individual dissertation is not available on this programme.
For an up-to-date list of modules, please visit the 'Course Details' section of the course page.
- Gain expert insights from the most recent cutting-edge research
- Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
- Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
- Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
- Acquire project management skills
- Opportunities to apply digital marketing skills in practice
Graduates from this course are well suited to careers in both the academic and business world. Graduates can go on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas.
This course is a 12 month full-time course, based in Manchester. All our MSc courses are taught in Manchester only; they are not available to study online.