Budapest University of Economics and Business
BSc in Commerce and Marketing
Budapest, Hungary
BSc
DURATION
7 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 May 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 2,750 / per semester **
STUDY FORMAT
On-Campus
* for non-EU students; 15 June for EU and visa-free countries
** for non-EU students | EU students: 690,000 HUF per semester
Key Summary
Marketing services represent a continuously growing, multi-trillion-dollar industry, with continuous demand for expertise generated by ever-changing consumer and spending habits, the rise of digitalization, and the advancement of artificial intelligence.
The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behavior, sales organization, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as manage the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.
If you enjoy creative tasks and are interested in consumer trends and solving business challenges, then come and discover the exciting world of commerce and marketing at the Budapest University of Economics and Business.
Double Degree Opportunity
This program offers double-degree opportunities with the following partner universities:
- University of Oviedo (Spain)
- Hof University of Applied Sciences (Germany)
- Duale Hochschule Baden-Württemberg Villingen-Schwenningen (Germany)
Key Features
The program is practice-oriented, complemented by thorough and advanced training in economics, market analysis, and business fundamentals, equipping you with the knowledge to conduct comprehensive evaluations of businesses and institutions and plan and manage specific processes within the fields of commerce, marketing, and logistics.
Upon completing the program, you will receive a degree certifying your qualification as an Economist in Commerce and Marketing.
The program is taught at our city center campus and is also offered full-time in English.
In the Commerce and Marketing BSc program, you will acquire specialized knowledge on the latest digital marketing tools, the most up-to-date sales and commercial techniques, various commercial platforms, and advanced logistics systems. This is all based upon the general economic and business knowledge expected of economists, including marketing, accounting, corporate finance, entrepreneurship and innovation, corporate strategy, and sustainability, all of which will enable you to gain a comprehensive understanding of corporate challenges you are likely to face in the future.
The table below lists the courses during the seven semesters of the BSc in Commerce and Marketing program.
Economics, Methodology, and Business Module:
- Business Mathematics
- Basics of Statistics and Probability Studies
- Statistics for Business
- Economics 1
- Economics 2
- International Economics
- Basics of Business Economics
- Organizational and Human Resource Management
- Marketing
- Introduction to Finance
- Information Technology and the World
- Introduction to Accounting
- Business Communication
Elective Remedial Courses:
- The Basics of Business Mathematics
- IT Skills Development
Elective subjects (unlimited choice):
- Study Techniques
- Presentation Skills Development
- International Negotiation Techniques
- Intercultural Communication A
Professional Foreign Language Module:
- Foreign Language for Business I/1
- Foreign Language for Business I/2
- Social Sciences Module:
- Basics of Business Law
- Responsible and Sustainable Company
Limited choice elective subjects in Economic and Social Sciences:
- Environmental Economics
- Economic Policy
- Economic Geography
- Introduction to the European Union Studies
- Validating Legal Claims in Practice
Elective subjects (unlimited choice):
- Economic History
- Sociology
- Psychology
- Political Science A
Professional Module:
- Controlling Basics
- Market Research
- Sales Management
- Marketing Communications and Consumer Behaviour
- Project and Quality Management
- International Commercial Techniques and Logistics
- Introduction to the Economics of Commercial and Service Companies
- Corporate and Marketing Strategy
Limited choice professional elective subjects 1:
- Service and B2B Marketing
- Business Simulation Practice
Limited choice professional elective subjects 2:
- Quantitative Methods for Decision-Making
- Marketing Consultancy
- Direct and Database Marketing
- Online Marketing
- Analysis of Market Research Data
- Public Relations
- Food Marketing
- Communication Training
- Marketing-driven Value Analysis
- Price Risk Management and the Stock Market
- Organisational Development and Management
- Complex Enterprise Simulation
Elective subjects (unlimited choice):
- Service and Non-Business Marketing
- Total Quality Management
- EU Trade Policy, Trade Regulation
- Geomarketing
- Eco-Friendly Corporate Governance
- Synthesizing Practice in Marketing
- Advertising Law and Ethics
- Assortment and Procurement Policy
- World Market Commodities
- Regional Economic Processes of Developing Countries
- Basics of Business Coaching
- Artificial Intelligence in Practice
- Decision Support with BI Tool
- Co-Sciences of Marketing Communication
- Marketing for Creative and Cultural Industries
- College for Advanced Studies 1
- Student Research Project 1
- College for Advanced Studies 2
- Student Research Project 2
Specialisation: Omnichannel Commerce:
- Supply Chain Management A
- Trade Management Decisions
- Retail in the Digital World
- Establishing a Commercial Unit and its Market Launch
- Digital Customer Relationship Management
- Corporate Strategies in Commerce
Specialization: Logistics of Commerce:
- Logistics Controlling
- Logistics of Commerce
- Logistics Information Technology
- Process Management
- Transportation and Shipping
- Supply Chain Management A
Specialization: Commercial Communication:
- Brand Planning, Brand Building
- Advertising Aesthetics and Psychology
- Commercial and Service Marketing
- Communication Tools
- Communications Planning
- Online Communication
- Other Requirements:
- Physical Education 1
- Physical Education 2
- Internship
- Research Methodology
- Bachelor of Sciences Thesis
A full scholarship opportunity is available on the university's website, called Stipendium Hungaricum Scholarship Programme.
Visit the university's website to view all scholarship opportunities!