Bangkok University International
Bachelor of Business Administration (Bilingual Program)
Khlong Nueng, Thailand
BBA
DURATION
4 years
LANGUAGES
English, Chinese
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
THB 88,850 / per semester
STUDY FORMAT
On-Campus
Key Summary
About: The BBA Chinese International Program (CH-EN) is a bilingual business degree targeting China–ASEAN trade. Delivered 70% Chinese and 30% English, it blends international business, communication, creativity and industry experience in a fast-track 3-year format. The industry-oriented curriculum offers internships and cooperative education; concentrations include International Business, Marketing, Logistics & Supply Chain, Creative Commerce & Cultural Management, and Entertainment & Lifestyle Management.
Career Outcomes: You’ll gain skills through projects, internships and international exposure to prepare. Graduates can work as International Business Coordinator, Marketing Executive, Logistics & Supply Chain Officer, Business Development Executive or as export-import coordinator or trade analyst roles.
Your Gateway to China–ASEAN Business Opportunities
The BBA Chinese International Program (CH-EN) is a dynamic bilingual business program designed to prepare students for the growing economic opportunities between China and ASEAN. Delivered in approximately 70% Chinese and 30% English, the program combines international business knowledge, communication skills, creativity, and industry experience in a fast-track 3-year format.
Why Choose This Program?
- Bilingual Chinese-English learning environment
- Strong China–ASEAN business focus
- Industry-oriented and career-focused curriculum
- Integration of business, creativity, and communication
- Fast-track 3-year degree
- Internship and cooperative education opportunities
Concentration Tracks
Students can explore areas such as:
- International Business
- Marketing
- Logistics & Supply Chain
- Creative Commerce & Cultural Management
- Entertainment & Lifestyle Management
Students develop strong business and communication skills in:
- International Marketing & Trade Strategies
- Creative Commerce & Cultural Marketing
- Entrepreneurial Marketing
- Business Storytelling & Communication
- Export & Import Management
- Design Thinking for Business Innovation
- Artist Management & Content Business
Career Readiness Focus
The program is designed to progressively develop students from foundational business knowledge to professional practice through:
- Real-world projects
- Internship opportunities
- Industry exposure
- Communication and leadership development
- Cross-cultural learning experiences
Career Opportunities
Graduates can pursue careers such as:
- International Business Coordinator
- Marketing Executive
- Digital Marketing Specialist
- Logistics & Supply Chain Officer
- Business Development Executive
- Creative Project Coordinator
- Entertainment & Lifestyle Business Executive
We look forward to answering any questions and helping you apply to Bangkok University
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