BA (Hons) Event Management
- Hanoi, Vietnam
- Hà Nội, Vietnam
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
About: The BA (Hons) Event Management programme trains students in practical skills for events management, combining business, tourism, IT and communication skills. It covers core operations management, entrepreneurial marketing, applied technology for events, tourism and events marketing, legislation, human resources and event planning. Core topics include the visitor experience, management accounting, digital and social media strategy, event planning and customer experience strategy.
Career Outcomes: Graduates can work in the tourism and events sector as conference and event organisers, event managers, and marketing managers for visitor attractions. They'll also become festival managers, corporate meeting planners, exhibition coordinators, or digital events specialists.
About
The BA (Hons) Events Management programme is designed to provide students with the practical skills required to work effectively as an events management professional. It recognises the cross-functional nature of events management providing students with a grounding in business, and tourism together with the development of IT and communication skills. The knowledge and skills developed from this programme are applicable to managing events including tourism and events service operations management, entrepreneurial marketing, applied technology for events, tourism and events marketing, legislation, human resources and events planning.
Career Opportunities
Graduates of the Events Management programme will be able to work in a wide range of roles within the tourism and the event industry, such as: Conference and event organisers within local, national and international destination management organisations, event managers and marketing managers within the visitor attraction sector
Course Modules:
Year 1
- The Business of Events
- Managing the Visitor Experience
- Management Accounting
- Human Capital Management
- Experiential Marketing
- Designing and Delivering Events
- The Professional Toolkit
Year 2
- Consumer Behaviour
- Business Creation and Innovation
- Digital Marketing Strategy and Planning
- Exploring the Eventscape
- Social Media and Content Planning
- The Event Professional
Year 3
- Event Planning and Strategy
- Contemporary Issues in Events
- Change and Transformation
- Measuring Success
- Customer Experience Strategy (CX)
- The Event Knowledge Exchange Project
