MBA Specialized in Marketing
Irvine, USA
DURATION
12 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
USD 14,100
STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Master in Business Administration specialized in Marketing (Marketing MBA online) at Brentwood University is designed for professionals of all experience levels, whether they seek to advance their current careers or transition into the marketing field from other industries. This specialized MBA prepares students to lead and manage effective marketing strategies by integrating advanced marketing tools and techniques, equipping them with the skills to innovate and maintain a competitive edge in a rapidly evolving global marketplace. Upon completion of the core credit courses, students can further enhance their expertise by completing two additional specialization courses. All programs are subject to change by the Institution's Academic Authorities at any time, with affected students being promptly informed of any modifications.
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Admissions
Curriculum
Students are required to complete six of the below courses, including BOTH of the concentration-specific courses, to earn their MBA. While every effort will be made to accommodate individual course preferences, Brentwood University reserves the right to assign courses based on availability.
- BU 151101 Organization and Leadership
- BU 151102 Innovation and Technology Intelligence & Leadership
- BU 151106 Business Strategy
- BU 151202 Managerial Accounting and Financial Management
- BU 151203 Entrepreneurship and Leadership
- BU 151204 Human Resources Management
- BU 151206 Essentials Of Project Management
- BU 151207 Strategic Marketing
- BU 151208 Leadership in International Multicultural Organization
- BUMKT101 Digitgal Marketing and Brand Management
- BUMKT102 Sales and Product Management
Program Outcome
Students who successfully complete the Master in Business Administration specialized in Marketing (Marketing MBA online) degree program will acquire the following competencies:
- Critical Thinking: solve managerial problems using critical thinking skills and quantitative analysis;
- Ethical Reasoning: evaluate the moral and ethical principles practiced in the organizational setting;
- Team Development: analyze the use of managerial and leadership skills to develop productive teams;
- Decision Making and Execution: research business information to support the decision-making process and execute decisions;
- Effective Communication: assess internal and external communication practices used in business;
- Global Thinking: analyze business opportunities and challenges from a global perspective.
- Strategic Marketing Management: Develop and implement effective marketing strategies that align with organizational goals, leveraging data-driven insights to optimize brand positioning, customer engagement, and market share.
- Digital Marketing and Analytics: Analyze and apply digital marketing tools and platforms, using advanced analytics to evaluate campaign performance and drive customer acquisition, retention, and growth in the digital landscape.
English Language Requirements
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