DBA Specialized in Marketing
Irvine, USA
DURATION
24 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
USD 18,200
STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Doctorate in Business Administration specialized in Marketing (Marketing DBA online) at Brentwood University is designed for professionals at any stage of their careers, whether they aim to enhance their existing roles or transition into the marketing field from other industries. This specialized DBA equips students with advanced marketing tools, strategies, and research capabilities, preparing them to lead and manage innovative marketing initiatives that drive success in a rapidly changing global marketplace. After completing core credit courses, students can deepen their expertise by completing two additional specialization courses tailored to marketing leadership. All programs are subject to change by the Institution's Academic Authorities at any time, with affected students being promptly informed of any modifications.
Admissions
Curriculum
Students are required to complete eight of the below courses, including ALL of the concentration-specific courses, to earn their DBA. While every effort will be made to accommodate individual course preferences, Brentwood University reserves the right to assign courses based on availability.
- BU 151101 Organization and Leadership
- BU 151102 Innovation and Technology Intelligence & Leadership
- BU 151106 Business Strategy
- BU 151201 Research Methodology
- BU 151202 Managerial Accounting and Financial Management
- BU 151203 Entrepreneurship and Leadership
- BU 151204 Human Resources Management
- BU 151206 Essentials Of Project Management
- BU 151207 Strategic Marketing
- BU 151208 Leadership in International Multicultural Organization
- BUMKT101 Digitgal Marketing and Brand Management
- BUMKT102 Sales and Product Management
- BUMKT 201 Consumer Behavior, and Analytics
- DISSERTATION
Program Outcome
Students who successfully complete the Doctorate in Business Administration specialized in Marketing (Marketing DBA online) will acquire the following competencies:
- Conduct research with the aim of applying the findings to the real world of Business in all industries and countries
- Visionary skills and projection in the future in a changing economic and business environment
- Making decision in the real business world and more specifically, in the new international global Business World
- Conduct marketing research and answer to the new market in an ever-changing environment
- Develop and maintain a high level of team work and improve social and economic environment for human resources.
- Strategic Digital Marketing and Brand Leadership: Develop the ability to design and implement cutting-edge digital marketing strategies and manage brand identity across diverse platforms, ensuring alignment with business objectives and competitive market positioning.
- Consumer Behavior and Data-Driven Decision Making: Gain advanced skills in analyzing consumer behavior through data analytics, using insights to optimize product management and sales strategies, driving customer engagement and business growth.