Breda University of Applied Sciences
MBA Imagineering

Breda, Netherlands

DEGREE TYPE

MBA

DURATION

1 year

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

* EU/EEA students: 15 August | non-EU students: 1 June

Key Summary

About : The MBA in Imagineering blends business management with creative inspiration to cultivate innovative thinkers in the industry. This unique program emphasizes experiential learning, where students engage in real-world projects and develop a deep understanding of creative design and management. Participants will gain insight into leadership, teamwork, and strategic planning, preparing them for a variety of roles in dynamic environments.

Career Outcomes : Graduates of the MBA in Imagineering can pursue careers in diverse fields, including project management, product development, marketing, and consultancy. Potential roles can also include creative director, innovation manager, and business strategist. The program equips students with the skills needed to navigate and lead in creative industries.

What is imagining?

Imagineering (from "imagination" and "engineering") is the strategic implementation of experience design that adds creative and transformative capacity to businesses and other organisations.

In this 1-year MBA programme, you learn to innovate from a people-oriented approach. You also learn how to appeal to the imagination and how to make people co-designers of their own story, company or organization. Innovating and changing by strengthening collective creativity, is the core of this Master Imagineering in Breda.