Breda University of Applied Sciences

Bachelor in Hotel Management

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As the hospitality industry is international by nature, languages are an important part of your studies. Apart from proficiency in English – today’s leading language in the hospitality industry - you are required to choose and study one of the following foreign languages: French, German, Spanish, or Dutch (only for non-native speakers).

Year 1

Year 1 is the propaedeutic phase. The two first-year modules are offered on an alternating basis.

Knowing the Fundamentals of Hospitality Operations. This module is an introduction to Operations Management and Management Information Systems in hospitality management organizations, in combination with practical training in the in-house training company.

Understanding the Hospitality Management Industry. You will learn how to deal with the basics of Finance, Economics, Marketing, Business Law and ethics, and Investigative Abilities in the hospitality management industry.

Competencies learned in these modules are brought together at the end of the year in a final project. In a small group of students, you will make a prototype of ‘the lobby of the future’!

Years 2 and 3

Year 2 and the first semester of year 3 are referred to as main phase I. Year 2 consists of a total of three modules, the second and the third of which are offered on an alternating basis.

Developing People and Organisations

Take a close look at the behavioral aspects of working with people in organizations. (Courses: Organisational Behaviour, Business Law & Ethics, Investigative Abilities, and Economics)

Managing Business Performance and Innovation

Learn how to deal with customer relations, service marketing, and pricing strategies. (Courses: Accounting, Operations Management, Management Information Systems, and Marketing)

Exploring the International Hospitality Industry

In this five-month practical placement, you will experience living and working in a real-life, cross-cultural hospitality environment abroad.

To ensure all students can be visited by their supervising lecturer, and by Breda University of Applied Sciences’ safety and security guidelines, a policy of geographical clustering is being followed and placements are located in the following countries and regions:

Belgium France Germany Spain & Mallorca England, Ireland & Scotland Dutch Antilles (Aruba, Bonaire) Malaysia (Kuala Lumpur) Thailand (Bangkok) Australia New Zealand South Africa (Cape Town area) United Arab Emirates (Dubai, Abu Dhabi)*.

*Please note that these destinations might change because of unforeseen circumstances.

Year 3

In year 3, you will follow the course Creating Impact, during which you will design a sustainable strategic business that creates impact. A good challenge where you can put your knowledge and skills from the first 2 years into practice! During the course, you’ll dive into the sustainability debate of the industry, as well as develop strategic thinking skills and expand your knowledge on experience design. Understanding the interrelation between these aspects will form a sweet spot for your design!

Year 4

In the final year, the graduation phase, you choose a personalized context in which you will perform your bachelor’s thesis and have the possibility to complete a personalized curriculum component (e.g. a minor, work placement, advisory report, business plan). Under the supervision of a personal coach, you will work on your final thesis, which you will defend at the end of the year.

Pre-masters

BUas offers its own pre-master's program Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity to attend this pre-master’s program in your fourth year. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programs in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Amsterdam, and Rotterdam. In this way, it will be possible for you to earn an academic master's degree within five years or, after having completed an accelerated three-year track, even within four years.

Study load and coaching

Study load

The study load differs per theme but you will spend an average of 32 hours per week on school. This means attending lectures, working on projects and assignments, and preparing for assessments. During the practical 'Operations' weeks, you will be working full-time in the catering, kitchen, restaurant, or at the reception of our school.

Study coaching

Topics covered in this program include report writing and source citations, digital skills and working with specific computer programs, time management, communication skills, teamwork, learning styles, and leadership styles. In the final stages of the program, the focus shifts to the work field, where decision-making, senior leadership, negotiation, and entrepreneurship are important topics.

Part of the Management Development Programme is your Personal Development Plan. You make this yourself and your study coach will help you with this. Based on this plan, you will review your study progress and development together.

Student counselor

The student counselor provides information, advice, and guidance relating to educational and occupational choices, study conditions, and student grants. This is also the person to turn to if you wish to discuss any personal problems that may be affecting your life as a student.

Get a Job

After completing your graduation assignment, you will be equipped to enter a variety of hospitality-related careers, at home or abroad. Alternatively, you might take up positions at other types of business; conference venues, holiday resorts, wholesalers to the hotel and catering trade, or consultancy agencies.

Career examples

As a manager in hospitality, you oversee the operations of an organization that runs 24 hours a day, 7 days a week, and 365 days a year. Our graduates work across the entire spectrum of the hospitality industry, in positions as Banqueting Manager at a conference center and Sales and Marketing Manager at the head office of an (international) hotel chain.

After graduating you often start your career in an assistant position and over time, you work your way up to (senior) management positions in the hospitality branch.

• Fully English-taught bachelor's degree program in cooperation with international industry
• Hilton Class in cooperation with Hilton Worldwide for talented students
• One-to-one coaching and a personal development program