Breda University of Applied Sciences

Bachelor in Creative Business

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Our curriculum is based on five key themes:

• Community learning in Production House
• Integration of content
• Focus on trends & innovations
• High industry involvement
• Social & professional skills integrated into all projects

The result is a community-based curriculum that offers students all-encompassing, multidisciplinary projects to work on, in which course content is integrated. Below you will find a more detailed description of each year of study.

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in storytelling, InDesign, marketing, research, and media legislation. There are two semesters and in each semester you will work on a project. The first semester is making a digital children’s book and in the second semester, you will create your own short film.

For example, you will follow these courses:

• An Introduction to Marketing and Marketing & Communication;
• A production module that introduces pre-production, production, and post-production of audio-visual content, including Image Editing and short film production;
• A content orientation module that teaches you how to recognize good content, by completing study topics in story analysis and digital concept development.

Year 2

The second year is the main phase of the study program. The subjects of management, media psychology, camera and audio, finance, marketing, online production, communication, and research will be dealt with in greater detail. The second year, divided into semesters 3 and 4, contains five projects throughout the year. These are Design Thinking, short documentary development, Trends & Ethics, and Live TV show. You will have the opportunity to go to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.

You will learn to develop ideas or concepts for advertising campaigns, television programs, and multimedia activities. You get more detailed insights into the production techniques of ‘classic’ media, such as radio and television. As the program is a management education, you will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences?

Years 3 and 4

In these two years, you can follow your own study pathway which you will choose at the end of the second year. You will focus more on your own development through a work placement, going on an exchange, or attending a minor. For all students, it is required in those two years to complete a semester@Buas, a work placement, and a capstone (finalization) project. As we aim for flexibility, the timing as to when to complete the various curriculum components is up to the students. If you do a semester@BUas, it gives you the opportunity to find out how you operate in a competitive business environment as an entrepreneur and you will participate in Production House as well.

You can choose your own project out of four: trend watching, cross-platform thinking, data-driven decisions, and creating & producing innovative concepts. All these four projects address different areas of interest, such as marketing, production, or content. In addition, research will be part of each project. Each student will close off with a capstone (finalization) project. This can be something to create, produce, or research.

Pre-master's

BUas offers its own pre-master's program Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity of attending this pre-master’s program in your fourth year. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programs in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Amsterdam, and Rotterdam. In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years' time.

After your fourth year, you can also opt for a pre-master’s program at a Dutch research university to gain direct access to their master’s programs.

Study load and coaching

During your studies, you will have 15 hours of lectures a week and 8 hours of work in the Production House, under supervision. This amounts to a total of 23 contact hours a week. Bachelor’s programs are generally based on a 40-hour working week. This means that you will have about 17 hours a week available for independent study, but this obviously depends largely on your own study pace.

Our curriculum offers you the opportunity to take charge of your own development, through free electives (optional courses) for instance, and to train your leadership skills by guiding students in other years. Moreover, in all projects to be carried out, students are always thoroughly briefed and then guided toward the deliverables by experts and supervisors.

Get a Job

Graduates are equipped to fill a range of positions, such as Content Manager, Producer, Media Planner, Marketing Strategist, Communication Manager, or Online Marketeer at (inter)national:

• Broadcast companies (radio, TV)
• Marketing companies
• Entertainment companies
• Media agencies
• Multinationals
• Commercial enterprises
• Event organizations
• Theater & Film

Please be aware of the fact that many graduates start at the bottom of the career ladder - in assistant positions - and work their way up to management positions.

• Small-scale, intensive, with multidisciplinary projects
• Production House where you work on real industry cases
• Ultramodern XR Stage for virtual productions