Keystone logo
Brand University of Applied Sciences M.A. in Brand Strategy

Brand University of Applied Sciences

M.A. in Brand Strategy

Hamburg, Germany

MA

3 semesters

English

Full time

15 Sep 2025

01 Oct 2025

EUR 745 / per month

On-Campus

Key Summary

    About : The M.A. in Brand Strategy offers a focused curriculum that prepares students for careers in brand management, marketing, and communications. This program combines theoretical insights with practical applications, emphasizing creativity and strategic thinking. Students will engage in real-world projects, gaining valuable experience and building a professional portfolio.
    Career Outcomes : Graduates can pursue various roles, including brand manager, marketing strategist, and communications consultant. The skills acquired will enable them to work in diverse sectors, making a significant impact in brand development and marketing initiatives.

Introduction

Our Master’s program in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.

The coursework helps students to increase their knowledge necessary to succeed in a variety of branding-related careers, such as brand management, digital marketing, business consulting, and many more.

We live in times of constant change. That’s why we will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.

Our Master’s program in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.

The coursework helps students to increase their knowledge necessary to succeed in a variety of branding-related careers, such as brand management, digital marketing, business consulting, and many more.

Why M.A. Brand Strategy at the Brand University of Applied Sciences?

  • International study program with gearing graduates towards a strategic global career in branding, design and marketing.
  • Learn, work and grow in small international student groups to develop your intercultural communication skills, management capabilities and team leadership.
  • Free access to relevant digital research tools like SPSS, B4P, Statista and stationery and digital libraries and a Brand Lab that allows hand on research and agency simulation games.
  • Incorporation of high scale practice project with 1. practice partner of your choice 2. provided by BU or 3. the opportunity to set up and business plan your own brand
  • Choose you own focus of your Brand Strategy degree by the section of elective courses ranging from design and innovation focus to brand entrepreneurship
Read more on the institution's website

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Program Tuition Fee

Career Opportunities

Why study at Brand University of Applied Sciences

About the School

Questions