Brand University of Applied Sciences
M.A. in Brand StrategyHamburg, Germany
DEGREE TYPE
MA
DURATION
3 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Sep 2025
EARLIEST START DATE
01 Oct 2025
TUITION FEES
EUR 745 / per month
STUDY FORMAT
On-Campus
Key Summary
Introduction
Our Master’s program in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.
The coursework helps students to increase their knowledge necessary to succeed in a variety of branding-related careers, such as brand management, digital marketing, business consulting, and many more.
We live in times of constant change. That’s why we will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.
Our Master’s program in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.
The coursework helps students to increase their knowledge necessary to succeed in a variety of branding-related careers, such as brand management, digital marketing, business consulting, and many more.
Why M.A. Brand Strategy at the Brand University of Applied Sciences?
- International study program with gearing graduates towards a strategic global career in branding, design and marketing.
- Learn, work and grow in small international student groups to develop your intercultural communication skills, management capabilities and team leadership.
- Free access to relevant digital research tools like SPSS, B4P, Statista and stationery and digital libraries and a Brand Lab that allows hand on research and agency simulation games.
- Incorporation of high scale practice project with 1. practice partner of your choice 2. provided by BU or 3. the opportunity to set up and business plan your own brand
- Choose you own focus of your Brand Strategy degree by the section of elective courses ranging from design and innovation focus to brand entrepreneurship
Gallery
Admissions
Scholarships and Funding
For the on-campus Brand Strategy program, Brand University offers partial scholarships to international applicants from non-EU countries. Whether you are eligible will be determined during a personal consultation with our academic advisors.
Curriculum
In our Master’s program you will learn how product development, marketing and distribution work in the digital environment.
In small groups and a creative atmosphere, you will work on real projects with major brands and meet executives of large corporations. This will prepare you for a career in the international brand and creative industry.
First Semester
- Brand Strategy
- Brand Thinking
- Digital Marketing Technologies
- Electives
- Digital Branding
- International Brand Communication
- Digital Branding
- International Brand Communication
Second Semester
- Market Data Science
- Consumer Behavior
- Digital Customer Experience
- Electives
- Marketing AI
- Brand Pricing & Brand Equity
- Marketing AI
- Brand Pricing & Brand Equity
Third Semester
- Integrated Practice Project
- Master Thesis
Program Outcome
Master of Arts (M.A.)
Program Tuition Fee
Career Opportunities
Close links to practice
To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks in the international brand and design industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.
Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and on doing business in the creative industry.
As a graduate of Digital Branding, you can follow a variety of career paths such as:
- Digital Marketing Strategist
- Online Marketing Manager
- Strategic Planner
Why study at Brand University of Applied Sciences
Brand University of Applied Sciences is one of the few universities worldwide focusing on brand thinking. We combine scientific methods with practical projects.
Brand thinking places the brand at the centre of all decisions in a company. Marketing and design students learn this holistic approach in joint courses. The modern and cosy campus in the very heart of Hamburg not only serves as a place for lectures, but also offers a co-working space and a studio that are available to you 24/7 - perfect for making contacts and working on your projects!
At Brand University, you will learn in small groups and in a creative atmosphere, together with international students who are as motivated and passionate as you.
Brand University is a state-recognized and accredited university.
9 reasons for the Brand University
- Study in the heart of Hamburg
- Unique focus on marketing, brand management and design with well-known practice partners
- Intercultural and family-like atmosphere
- Small courses with a graduation rate of 98%
- State recognized and accredited courses
- Focus on world-famous brands with a high proportion of practical projects
- Experience innovation by integrating the common AI tools
- Professors who come from practice
- Possibility of a time abroad in China (approx. 4-6 weeks)