Bournemouth University

MSc Sport Media Management

The MSc in Sport Media Management is designed to prepare students for careers at the intersection of sports, media, and business. The program focuses on key areas such as digital media production, sports marketing, sponsorship, broadcasting, and event management. It offers hands-on modules that build practical skills, enabling students to understand the evolving landscape of sports media and develop strategies for engaging audiences effectively. The course emphasizes industry-relevant knowledge, combining academic theory with real-world applications, to support students in gaining a deeper understanding of how media influences sports industries.

The program also provides opportunities for students to gain industry experience through placements and collaborative projects. This exposure helps build networks and enhances employability in a competitive field. Students are encouraged to develop critical thinking and innovative problem-solving skills tailored to media challenges in sports. With a focus on contemporary trends and digital platforms, the course prepares students to adapt quickly to changes within the sports media sector. Overall, it aims to give students a strong foundation in managing media-related tasks in sports organizations or media companies working within the sports industry.