Bournemouth University

BA (Hons) Marketing Communications for Social Change

This course explores how marketing and communication strategies can drive social change. It emphasizes understanding how messaging influences public attitudes and behaviors. Students learn to develop campaigns that raise awareness about important issues, encourage positive action, and foster social justice. The program combines theoretical knowledge with practical skills, giving students opportunities to work on real-world projects and campaigns. The focus is on creating ethical and impactful communication that resonates with diverse audiences while understanding the influence of digital media and technology.

Students also dive into the principles of responsible marketing and how to use communication channels effectively. They gain insights into societal challenges and explore ways to use marketing tools to support social causes. The curriculum encourages critical thinking about inequality, sustainability, and social policy, preparing students to make a meaningful difference in their careers. Overall, the program aims to build thoughtful communicators who can develop innovative solutions for social problems through strategic marketing efforts.