Boston University Summer programs Web Analytics for Business Summer Course
Boston University Summer programs

Boston University Summer programs

Web Analytics for Business Summer Course

Boston, USA

Summer Course

6 weeks

English

Full time

USD 3,900

On-Campus

Fast-track counseling

By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About: This summer course in Web Analytics for Business provides essential skills to leverage data for impactful business decisions. Students learn how to utilize web analytics tools, interpret data, and measure digital marketing performance. The course emphasizes real-world application, targeting both beginners and those looking to enhance their analytics capabilities.
    Career Outcomes: Completing this course opens pathways in digital marketing, data analysis, e-commerce strategy, and business intelligence. Roles like digital analyst, marketing specialist, and e-commerce consultant are potential career options.

Web Analytics for Business

MET AD 688

Explores web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google Analytics tool is used for the collection of website data and analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of websites, how search works, and how results are ranked. Application areas mining the social web and game metrics are extensively investigated. R, SQL, and Power BI software are used in this course.

Read more on the institution's website