Boston University Summer programs
Understanding Media Summer Course
Boston, USA
Summer Course
DURATION
6 weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 3,380 / per credit
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: Boston University Summer Term offers Understanding Media (COM CM 180), which traces media development and surveys literature on traditional, interactive, social, and mobile media. It examines conceptual, theoretical, and practical aspects, reviews factors shaping content, uses, functions, and audiences, and links theory with industry practice for undergraduates in advertising, media science, and public relations. It's 4 credits and runs Summer 2 (June 30–August 8).
Career Outcomes: The course prepares students for media and communications roles. Career opportunities include advertising account coordinator, public relations specialist, social media manager, content strategist, media researcher, and digital marketer. They use audience research skills.
Understanding Media
COM CM 180
Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. The course makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that engages undergraduate students in Advertising, Media Science, and Public Relations and informs them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly COM CM 380. Students should not take COM CM 180 if they have already taken COM CM 380.) 4 cr.
- Summer 2 (June 30-August 8)