Boston University Summer programs
Principles and Practices of Public Relations Summer Course
Boston, USA
Summer Course
DURATION
6 weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 3,380 / per credit
STUDY FORMAT
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Principles and Practices of Public Relations (COM CM 215) at Boston University introduces PR theory, scope, and principles. It covers researching problems, setting objectives, audience analysis, message design, channel selection, evaluation, ethics and online communication through lectures, small-group discussion, practical case analysis and guest lectures. Students can't take COM CM 215 for credit if they've taken COM CM 301. The course runs May 20–June 27 and carries 4 credits.
Career Outcomes: This course prepares you for roles in public relations, media relations, corporate communications, social media management, content strategy, communications research, stakeholder engagement, nonprofit communications and event coordination.
Principles and Practices of Public Relations
COM CM 215
An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision-making, online communication, and career opportunities are also analyzed through case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. (Formerly COM CM 301. Students cannot take COM CM 215 for credit if they have already taken COM CM 301.) 4 cr.
- Summer 1 (May 20-June 27)