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Boston University Summer programs
Advertising Strategy & Consumer Insights Summer CoursesBoston, USA
DURATION
6 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
20 May 2025
TUITION FEES
USD 3,260
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About: The Advertising Strategy & Consumer Insights Summer Courses offer a focused curriculum aimed at understanding consumer behavior and developing effective advertising strategies. Participants will engage in case studies and practical projects, fostering skills to analyze market trends and consumer preferences. The program is designed for those interested in deepening their knowledge in advertising and consumer insights during the summer.
Career Outcomes: Graduates can pursue careers in various fields including advertising, marketing research, brand management, and consumer behavior analysis. Possible roles include advertising strategist, market researcher, brand consultant, and creative director.
Introduction
Advertising Strategy & Consumer Insights
COM CM 412
Undergraduate Prerequisite: (COM CM 217). Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr.
- Summer 1 (May 20-June 27)