Boston University Summer programs Advertising Strategy & Consumer Insights Summer Courses
Boston University Summer programs

Boston University Summer programs

Advertising Strategy & Consumer Insights Summer Courses

Boston, USA

Summer Course

6 weeks

English

Full time

USD 3,380 / per credit

On-Campus

Fast-track counseling

By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About: The Advertising Strategy & Consumer Insights Summer Courses offer a focused curriculum aimed at understanding consumer behavior and developing effective advertising strategies. Participants will engage in case studies and practical projects, fostering skills to analyze market trends and consumer preferences. The program is designed for those interested in deepening their knowledge in advertising and consumer insights during the summer.
    Career Outcomes: Graduates can pursue careers in various fields including advertising, marketing research, brand management, and consumer behavior analysis. Possible roles include advertising strategist, market researcher, brand consultant, and creative director.

Advertising Strategy & Consumer Insights

COM CM 412

Undergraduate Prerequisite: (COM CM 217). Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr.

  • Summer 1 (May 20-June 27)
Read more on the institution's website