Blanquerna Universitat Ramon Llull
Master's Degree in Global Communication Leadership
Barcelona, Spain
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 8,650 / per course *
STUDY FORMAT
On-Campus
* price per credit: €160
Key Summary
Great areas to develop professionally
The long career of the Faculty's teaching team and their permanent contact with professional reality has allowed a constant adaptation of the knowledge imparted.
Global business management and communication
Knowledge of the business models of international brands and the role of communication management in each of them. Studies of global business strategies, finance, and analytics, with a special focus on the role of data and business intelligence.
Global Product Manager
Ensure that a product or service (in the broadest sense) meets the needs and preferences of the target market. It connects product development with marketing to enable the identification of audience segments, the conduct of user research and product testing, and the promotion of positioning, brand messaging, and marketing campaigns.
Strategic brand manager
Oversee the development and execution of a brand strategy for an organization or product. In other words, align the brand image and identity from a corporate and consumer perspective.
If you choose the master's in Communication: brand, product, and management from Blanquerna you choose
A guaranteed employment future
- Strengthen your professional profile abroad, or in a company that operates globally or in an intercultural context
- Develop a managerial mentality in professional profiles related to communication
- Know future trends and innovations in the field of international communication
- Prepare to work in the most sought-after managerial and communication-related positions
- Work on strategic thinking and understand its impact on companies and institutions that operate on a global scale
- Professional internships facilitated by the Faculty in leading companies in the sector
- The teaching team is composed of outstanding active professionals
- Personalized attention; quality training in small groups
- Professional career guidance at the end of studies and support from the Blanquerna Alumni network.
Who is it aimed at?
Do you have the commitment, passion for communication, and thirst for knowledge to join our program? We are looking for communication graduates and professionals who want to improve their skills in the most demanded communication-related profiles. Through an innovative methodology based on applied projects, innovation, and theoretical classes, in addition to practical and interpersonal skills, we will prepare you for the jobs of the future.
Alumni discount for masters and own degrees
Ex-students of Blanquerna's official studies have a 15% discount on the registration fee for any master's degree and own title from the same faculty.
This discount is non-cumulative and only applies to students who enroll full-time and for all the credits of the degree.
Financing Banco Sabadell
Banco Sabadell offers finance for all or part of school courses, university studies, language courses, taking a specialization course or attending a seminar, and also related expenses, such as materials, stay, or transfer. With the possibility of starting to return the money at the end of the training.
Funding Tripartite Foundation
Companies have a credit to finance the training of their workers which is made effective through bonuses in the Social Security contributions paid by the companies.
A Global Communication Leadership program consists of 60 credits.
Our program gives you the specialization you need to achieve a successful career in a wide range of global management and communication fields. It combines applied projects with innovation classes and professional and interpersonal skills, as well as strategic thinking, business, and management.
Global Business and Communication Management
- Theory and innovation (3ECTS)
- Knowledge, professional skills, and tools (3ECTS)
- Soft skills (3ECTS)
- Applied project (3 ECTS)
Global Product Manager
- Theory and innovation (3ECTS)
- Knowledge, professional skills, and tools (3ECTS)
- Soft skills (3ECTS)
- Applied project (3 ECTS)
Strategic Brand Manager
- Theory and innovation (3ECTS)
- Knowledge, professional skills, and tools (3ECTS)
- Soft skills (3ECTS)
- Applied project (3 ECTS)
- Master's Final Project (10 ECTS)
- Internship (12 ECTS)
Master's Final Thesis
The thesis is a way of checking the students' ability to integrate the learning acquired throughout the master's program (both material and instrumental: argumentation, critical analysis, independent work) and the in-depth study of one of their areas of knowledge.
The Final Master's Thesis allows you to apply to a real case all the knowledge acquired during classes, applied projects, and practices.
The master's degree in International Communication has a wide career path, with a very diverse job offer.
- Global Product Manager
- Strategic brand manager
- Communications manager
- Marketing specialists
Schedule: From Monday to Thursday, from 6 to 9 p.m.