Davie, USA
DURATION
18 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives. Prepare students for the future challenges of the digital age. After completing the Master, you will be able to:
- Create digital marketing plans and campaigns.
- Analyze the different channels, as well as measure and evaluate their success.
- Design effective digital strategies to implement them in your business.
- Promote leadership skills.
You will be able to link your thesis or final master's work to a real casuistry of your current company, which may have a direct impact on the applicability of your master.
Apart from this concentration, with the MBA you can also have other different concentrations so that you can choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health Management.
All this following our teaching model designed on the basis of 3 fundamental pillars that promotes excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of learning by doing.
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Ideal Students
This MBA is ideal for marketing, advertising, public relations, e-commerce and sales professionals looking to specialize in digital strategies, as well as for entrepreneurs and small business owners looking to expand their online presence.
Curriculum
Period 1
- Finance
- Management accounting
Period 2
- Organizational behavior and leadership
- Marketing
Period 3
- Neuromarketing (*)
- Digital and mobile marketing strategies (*)
Period 4
- Digital tools, technologies and metrics (*)
- Social networks and virtual communities in companies (*)
Period 5
- Information systems and technological management
- Research methodology
Period 6
- Operations and project management
- Thesis
Program Outcome
Our online MBA will prepare you to face current and future market challenges, using advanced strategies and innovative techniques to optimize the impact of your campaigns.
Among the objectives of our MBA, we have:
- Develop comprehensive digital marketing strategies: Train students to design and execute digital marketing strategies that range from content creation to campaign optimization across multiple channels.
- Foster innovation in the use of digital technologies: Teach students to identify and leverage the latest digital technologies and trends to stay ahead in an ever-evolving marketing environment.
- Enhance data-driven decision-making capabilities: Equip students with advanced analytical skills to interpret digital marketing data and make informed decisions that drive business growth.
- Training in management and leadership of digital marketing teams: preparing students to lead marketing teams, manage complex projects and coordinate efforts between different areas to achieve business objectives.
- Promote a global vision of digital marketing: develop a deep understanding of how digital marketing strategies can be adapted and applied in different global markets, taking into account cultural and regional variations
Career Opportunities
A professional with this online MBA can hold positions such as digital marketing manager, social media strategist, SEO specialist, e-commerce manager, and online marketing director, among other essential roles in the digital field.
Student Testimonials
Why study at BIU University Miami
BIU implements a 100% online teaching methodology that ensures an immersive, high-impact learning experience for its students. Through active learning, critical thinking, and real-world case studies, you will acquire practical knowledge and skills that will prepare you for success. By fostering these essential qualities, we empower our students to tackle the most pressing challenges locally and globally. These pillars serve as the foundation upon which we collectively build the future of education.
- Increasing employability in today's labor market.
- Development of life skills.
- Personal and professional growth.
- Improve your academic profile.
- Self-knowledge and direction of your potential.
- Custom design of the path to success.
- Access to a variety of free training spaces on demand.