Undergraduate Pathway in Marketing

Why study this pathway programme?

• The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
• Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
• You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.

My marketing placement at Edgbaston Cricket Ground - Shauna's story from Navitas on Vimeo.

Stage 1: University Foundation

Modules

• Interactive Learning Skills and Communication*
  
• Business Studies*
  
• Critical Thinking
  
• Composition and Style*
  
• Accounting*
  
• Business Mathematics*
  
• ICT Skills
  
• Globalisation
  

*Modules covered in the one-semester variant

Stage 2: First Year Degree

Modules

• Business Foundations
• Marketing Foundations
• Professional Development
• Consumer Psychology
• Introduction to Creative Concepts and Design
• Business Environment

Birmingham City University Degree Pathways

• BA (Hons) Marketing
  
• BA (Hons) Marketing (Advertising and Public Relations)
  
• BA (Hons) Marketing (Consumer Psychology)
  
• BA (Hons) Marketing (Digital)
  
• BA (Hons) Marketing (Retailing)
  
• BA (Hons) Marketing (Professional Practice)

Special entry requirements

For the First Year, students must have a Mathematics qualification equal to GCSE Grade C/4 (or equivalent in a different qualification).