Birmingham Business School, University of Birmingham
MSc Strategic Marketing and ConsultingBirmingham, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
29 Aug 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 18,260 / per year **
STUDY FORMAT
On-Campus
* for UK and non visa requiring applicants
** for UK| International: GBP 33,500
Key Summary
Visit our Postgraduate Open Day - Saturday 28 June 2025
Introduction
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry.
Balancing hands-on industry experience with academic theory and research, this course challenges you to think beyond typical market research and customer insights. You'll develop visionary perspectives and create strategies that address complex business challenges in innovative ways.
Designed for professionals with some marketing experience, our MSc Strategic Marketing and Consulting degree is ideal for those ready to advance into senior marketing and consultancy roles. You’ll graduate with the expertise and confidence to make agile, strategic decisions in an ever-evolving marketing landscape.
Course highlights
This programme offers innovative, industry-led teaching focused on developing strategic decision-making and consultancy skills.
You will gain real-world professional skills and an in-depth understanding of the latest advances in strategic marketing, thinking, and research. This distinctive approach ensures you are equipped to excel in the dynamic field of marketing.
You'll acquire critical and analytical skills essential for the digital age, focusing on how AI and digitalisation shape marketing practices. Learn to generate and transform data into strategic marketing and business solutions, equipping you to excel as a future decision-maker and industry specialist.
Hands-On Experience with Real Clients
Gain practical experience on our Consultancy Skills and Practice module by working with real clients, including SMEs, corporate businesses, or public organisations.You’ll develop a marketing plan or solve a communications challenge while gaining valuable insights into the world of marketing consultancy and understanding how consultants manage risks.
Access to Cutting-Edge Marketing Tools
Boost your data analysis skills with access to leading marketing databases like Mintel and equivalent databases, as well as data generated from machine learning, artificial intelligence, and social media. Apply these tools to real-world organisational challenges to then craft innovative, strategic solutions.
Focus on Responsible Business and Global Marketing
Challenge conventional thinking and critically evaluate issues in responsible business. Led by academics at the forefront of responsible business research, modules like Contemporary Global Marketing and Responsibility Issues equip you with the expertise to make socially responsible, strategic marketing decisions in a rapidly evolving global landscape.
Industry and Research-led
Study at one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills.
Admissions
Curriculum
Course delivery
Our Strategic Marketing and Consulting master's degree includes a wide variety of learning and teaching.g
- Taught modules – these include lectures, workshops, seminars and blended learningsupporto.rt
- Assessments - these will include group and individual projects, group presentations, individual assignments and class tests
- Individual Project - you will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or undertake a standard academic dissertation
Course Module
The course comprises 180 credits, taught through a series of 20-credit modules and a 60-credit Individual Project. Students will study six core modules.
The modules listed below are an indication only and may be subject to change. Occasionally, it may be necessary to make changes to modules, for example, to ensure they remain current and relevant.
As a research-intensive University, our teaching is informed by the latest academic thinking and expertise of our staff.
- Analytical Marketing Insights
- Consultancy Skills and Practice
- Contemporary Global Marketing and Responsibility Issues
- Digital and Innovative Marketing
- Individual Project
- Problem-Solvingving and Strategic Marketing as Practice
- Strategic Marketing and Management
Rankings
- #1: Most targeted by top graduate employers (High Fliers Report, The Graduate Market 2024)
- #80: QS World University Rankings 2025 (QS Top Universities)
- #93: World University Rankings 2025 (Times Higher Education)
Scholarships and Funding
Birmingham Business School Masters Scholarships are designed to empower the next generation of leaders who are passionate about advancing responsible business and driving positive change.
For 2025, we are offering several scholarships to invest in future leaders who will set new global standards for responsible business leadership by challenging the status quo to seek progressive solutions to complex global challenges.
What funding is available?
- Chancellors Scholarships – for Indian Students
- Chancellors Scholarships – for Chinese Students excelling in Economics and Finance
- Deans Award for Academic Excellence
- Deans Responsible Business Award
- Deans Outstanding Talent Award
- 125th Anniversary Scholarships – for international students
- Birmingham Masters Scholarship – for UK and Ireland Students
- Birmingham Alumni Scholarship
- Postgraduate Access Scholarships
- The Grants Register
- The British Council
Program Tuition Fee
Career Opportunities
You will work with leading Business School academics and industry practitioners to develop much-needed employability skills, such as creativity and innovation, leadership, communication, digital competency, and responsible business.
The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private, or charity sectors, where there is a high demand for graduates who can conduct research, analyse information, and then formulate and evaluate programmes of activity.
BBS Careers
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help them succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
Careers Network
Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.
Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.