Birmingham Business School, University of Birmingham
MSc Marketing
Birmingham, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 16,860 / per year **
STUDY FORMAT
On-Campus
* for UK and non visa requiring applicants
** for UK| International: GBP 34,930
Key Summary
Discover why we are the UK university most targeted by top graduate employers ('Graduate Market in 2024' High Fliers report) at our on-campus Postgraduate Open Day.
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends.
The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience. It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions.
By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.
Course highlights
Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.
- 'Block' teaching approach to create a more immersive learning experience
- Specialise in digital marketing, international marketing, or responsible marketing
- Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree
- Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.
Course delivery
Our Marketing Master's degree includes a wide variety of learning and teaching.
- Taught modules – these include lectures, workshops, seminars and practical labs.
- Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
- Dissertation Project - you will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or to undertake a standard academic dissertation.
Course Module
The course comprises 180 credits, taught through a series of 20-credit modules and a 40-credit Dissertation or Company Project. Students will study three core modules and choose four optional modules.
The modules listed below are an indication only and may be subject to change. Occasionally, it may be necessary to make changes to modules, for example, to ensure they remain current and relevant.
As a research-intensive University, our teaching is informed by the latest academic thinking and expertise of our staff.
Compulsory Modules
- Consumer Insights
- Marketing Strategy
- Research and Analysis in Marketing
Summer Term (Choose One)
- Dissertation
- Company Project
- #1: Most targeted by top graduate employers (High Fliers Report, The Graduate Market 2024)
- #80: QS World University Rankings 2025 (QS Top Universities)
- #93: World University Rankings 2025 (Times Higher Education)
Birmingham Business School Masters Scholarships are designed to empower the next generation of leaders who are passionate about advancing responsible business and driving positive change.
For 2025, we are offering several scholarships to invest in future leaders who will set new global standards for responsible business leadership by challenging the status quo to seek progressive solutions to complex global challenges.
What funding is available?
- Chancellors Scholarships – for Indian Students
- Chancellors Scholarships – for Chinese Students excelling in Economics and Finance
- Deans Award for Academic Excellence
- Deans Responsible Business Award
- Deans Outstanding Talent Award
- 125th Anniversary Scholarships – for international students
- Birmingham Masters Scholarship – for UK and Ireland Students
- Birmingham Alumni Scholarship
- Postgraduate Access Scholarships
- The Grants Register
- The British Council
Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, content creation, social media marketing, marketing research and brand management, among others.
These roles could be in the public, private, or charity sectors, where there is a high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
BBS Careers
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help them succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
Careers Network
Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.
Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.