Birmingham Business School, University of Birmingham
MSc Marketing
Birmingham, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
07 May 2024*
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 30,330 / per year **
STUDY FORMAT
On-Campus
* for International students | 30 August 2024 deadline for Home students
** for International students | Home students: £15,030
Introduction
Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.
Study marketing to boost your career
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you for the future challenges that face organisations, such as digitalisation and sustainability.
Industry workshops and career support will help you to develop transferable skills, such as agile working and resilience.
Why study at Birmingham?
- By studying at Birmingham Business School, you will be part of a prestigious community that studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- MSc Marketing is ranked #46 globally in the QS Masters in Marketing 2023 Ranking
- As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admissions
Curriculum
Unless indicated otherwise the modules listed for this programme are for students starting in 2024.
In semester 1, the following modules must be taken which are worth 20 credits each:
- Consumer Insights
- Marketing Strategy
You must also choose one module from the following options:
- Marketing Communications
- Services and Retail Marketing
Semester 2 builds on Semester 1 by offering a set of choices.
First, the following module must be taken:
- Research and Analysis in Marketing
Second, you will focus your learning by choosing one of these three streams below:
Responsible Marketing
- Ethics of Markets and Marketing Ethics
- Marketing and Sustainability
International Marketing
- International Marketing
- Implementing International Marketing
Digital Marketing
- Foundations of Digital Marketing
- Digital Marketing Live Project
Third, you will have an option to study one of these modules, worth 20 credits each:
- Innovation Management and New Product Development
- Reputation Management
- Strategic Branding
Finally, to finish your degree you will need to opt between a Dissertation or a Company Project, both of which are 40 credits.
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Scholarships and Funding
Discover our unique scholarship offers
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2024.
These awards are available to both UK and international applicants and range in value from partial to full tuition fee support.
What funding is available?
- Dean's Responsible Business Scholarships
- MSc Economics Scholarships
- MSc Supply Chain Management Scholarships
- MSc Sustainable Innovation and Entrepreneurship Scholarships
- UK/Home Scholarships
- European Scholarships
- Indian Subcontinent Scholarships
- African Scholarships
- Rest of the World Scholarships
Program Tuition Fee
Accreditations
Career Opportunities
Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.
These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
Top jobs in this area
- Advertising account executive
- Digital marketer
- Media buyer
- PPC Specialist
- Public relations officer
- Social media manager
- Business adviser
- Marketing Executive
- UX designer
- Business development manager
BBS Careers and Careers Network
As a Birmingham Business School student, you will benefit from two award-winning Careers teams.
Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help them succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
BBS Careers is one of a few, if not the only business school career service to offer life-long support.
We are here to support you! Whether you are applying for a postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.