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Billy Blue College Of Design Bachelor of Fashion Marketing and Enterprise
Billy Blue College Of Design

Billy Blue College Of Design

Bachelor of Fashion Marketing and Enterprise

Ultimo, Australia

Bachelor's degree

English

On-Campus

Key Summary

    About: This program focuses on the intersection of fashion, marketing, and business. You'll explore industry trends, consumer behavior, and brand management in the fashion sector. Through practical projects and case studies, you'll develop the skills needed to thrive in a competitive marketplace.
    Career Outcomes: Graduates can pursue careers in fashion marketing, brand management, retail marketing, product development, and merchandising. Additionally, opportunities exist in public relations, fashion journalism, and visual merchandising.

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.