BFSU Solbridge International School of Business
Bachelor of International Marketing
Beijing, China
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: SolBridge (BFSU) offers a Bachelor of International Marketing exploring economic, cultural, political and legal influences on global marketing. Core subjects include International Marketing Management, Consumer Behavior, Brand Management and Marketing Research Methods; students select seven electives. Study length 4 years. Entry: upper secondary completion and English proficiency (TOEFL iBT 79/IELTS 6.0). Tuition 39,900 CNY/year. Degree: Bachelor of Management in Business and Administration (International Marketing).
Career Outcomes: Graduates can pursue roles in international marketing, brand management, market research and digital marketing. Using skills in marketing strategy, consumer insight, cross-cultural negotiation and China-focused business and cross-border trade roles in global markets.
International Marketing
International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities and examine the product, pricing, distribution, and promotion strategies.
Specialization courses
- International Marketing Management (compulsory)
- Consumer Behavior (compulsory)
- Brand Management (compulsory)
- Marketing Research Methods (compulsory)
- International Business
- Entrepreneurship
- International Business Negotiation
- Strategic Management
- Internation Investment Analysis
- International Finance
- M&A and Investment Banking
- Financial Markets and Institutions
- Chinese Business Environment
- Chinese Culture & Business Etiquette
- China Business Law
- Doing Business in China
*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.
Study Duration
4 Years
Enrollment
Spring Semester/ Autumn Semester
Application deadline
- 30th December for Spring Semester
- 30th June for Autumn Semester
Entry requirement
Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
Proficiency in the English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)
Tuition fee
39,900 CNY/year
Degree Awarded
Bachelor of Management in Business and Administration (International Marketing)
Inquiries
solbridge@bfsu.edu.cn
