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Berlin School Of Business & Innovation MA in Strategic Marketing
Berlin School Of Business & Innovation

MA in Strategic Marketing

Barcelona, Spain

18 Months

English, Spanish

Full time

Request application deadline

Nov 2025

EUR 12,600

On-Campus

Key Summary

    About: The MA in Strategic Marketing program emphasizes critical thinking and strategic decision-making in marketing. Students engage with contemporary marketing theories and practices to develop skills relevant in various sectors. The course typically runs for one year for full-time students and includes practical projects and case studies to enhance learning.
    Career Outcomes: Graduates can pursue roles such as marketing manager, brand strategist, or market research analyst. Opportunities exist across various sectors, including corporate marketing, consultancy, and non-profit organizations.

Introduction

BSBI, in partnership with CETT Barcelona School of Tourism, Hospitality and Gastronomy, offers the MA in Strategic Marketing, designed to equip students with critical thinking and creative skills to develop impactful marketing campaigns.

This programme is accredited by UNINETTUNO and will be taught at CETT’s campus in Barcelona, with the option to complete studies at BSBI in Berlin.

Save up to 30% on your tuition fees when you apply. Terms and conditions apply*

Why enrol on this programme?

  • Tailored learning experience: Choose elective subjects in the second semester to specialise in areas that align with your career goals
  • Global learning opportunity: Start your studies in Barcelona, with the option to complete the programme at BSBI in Berlin
  • Industry-relevant curriculum: Covers key marketing concepts and the latest global industry trends, ensuring students stay ahead in an ever-evolving field
  • Enhanced career opportunities: Whether in the private, public, or non-profit sector, this programme prepares students for leadership roles in marketing or entrepreneurship

Why study in Barcelona?

  • Award-winning school: Winner of the Education 2.0 - Outstanding Organisation Award 2024, Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025, and Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024.
  • Memberships: Member of the Asociación Española de Escuelas de Negocios (AEEN) and the European Union of Private Higher Education (EUPHE).
  • Low cost of living: Enjoy affordable accommodation and a cost-effective lifestyle while studying in Barcelona.
  • Work while you study: Take advantage of opportunities to work alongside your studies, gaining valuable experience and income.
  • Dedicated career support: Benefit from BSBI’s extensive industry connections and gain access to online resources, career workshops and more to boost your employability.
  • Programmes taught in English or Spanish: Providing flexibility for your language preferences.
  • Industry connections: Build your career with BSBI's extensive network of leading companies.
  • Opportunities to finish study in Berlin: You'll have the option to finish your degree in Berlin, combining the best of both cities for your academic and professional growth.
  • Executive education: Enhance your career insights with a free five-day executive education course alongside your degree.
  • Academic excellence: Learn from experienced faculty who deliver practical, hands-on teaching rooted in years of industry expertise.
  • Strategic location: Study in a city with easy access to other parts of Spain and Europe for travel and exploration.
  • Student support: Benefit from a comprehensive support system, including pre-enrolment guidance, visa assistance, accommodation help, and more, ensuring a smooth transition into student life in Barcelona.

Key Programme Information:

  • Campus: BSBI Barcelona
  • Intakes: November
  • Programme price: €12,600
  • Language of programme delivery: English

Special offers*: Save up to 40% on your tuition fees

*Terms and conditions apply

The school’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

Take the quiz

About the School

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