Practical implementation
Berlin International University of Applied Sciences
BA Business Administration | International Management & Marketing
Berlin, Germany
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 660 / per month *
STUDY FORMAT
On-Campus
* monthly
Key Summary
About: This program covers key aspects of Business Administration with a focus on International Management and Marketing strategies. You'll develop skills in managing global business operations and crafting effective marketing campaigns that resonate across diverse cultures. This degree prepares you for a comprehensive understanding of the international business landscape.
Career Outcomes: Graduates can pursue roles in international marketing, global management, business development, and strategic planning. They may work in multinational corporations, marketing agencies, or consultancies, equipped to handle the complexities of global markets.
Introduction
Start-up or a multinational corporation? – Everything is possible with a degree in International Management
Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.
Based on the demands of the real world, the BA program Business Administration, International Management and Marketing at Berlin International in Berlin will prepare you for joining increasingly challenging global job markets.
Modern and practical program
Our progressive teaching concepts Berlin International combine individual and group projects on a theoretical and empirical level. With a strong focus on professional needs, the Business Administration program provides you with skills and knowledge in important fields of business, but also in intercultural issues rather than math. A friendly, inclusive, and personal environment allows us to directly respond to your individual needs and demands.
An international study program to prepare students for the global job market
The Bachelor program in Business Administration is completely taught in English. If you are looking for an international BA program providing the perfect basis for your professional future as an executive using modern teaching methods and a strong practical approach, apply for our International Management & Marketing program at Berlin International.
Program facts
- Duration: 3 years / 6 semesters
- Points: 180 ECTS
- Language: English
- Degree: Bachelor of Arts (B.A.)
- Location: Berlin-Charlottenburg
- Start: October
Accredited BA program at Berlin International
The Business Administration Bachelor program with a focus on International Management and Marketing at Berlin International has been accredited and evaluated as a quality program with transparent structures, regulations, and qualification targets. Our Bachelor program in Business Administration thus has proven to conform to the highest quality standards set by the European Higher Education Act. The Business Administration program was accredited by the state-approved agency ACQUIN.
Admissions
Curriculum
The BA Business Administration program at Berlin International emphasizes practical application and international perspectives in management and marketing. Students engage in a problem-based learning environment supported by a diverse faculty and a strong network of local and global firms.
Key Highlights:
- Practical Skill Development: Focus on essential business skills, including team building, conflict management, negotiation, and critical thinking, to meet 21st-century workplace demands.
- Comprehensive Curriculum: Explore foundational topics such as management, marketing, international business, and digital business, alongside advanced subjects like business ethics, entrepreneurship, and talent management.
- Interactive Learning: Participate in business simulations, role-plays, and workshops while discussing real-world challenges with professionals from multinational corporations and startups.
- Global Preparation: Benefit from an international study environment and diverse perspectives, fostering intercultural competence and analytical abilities.
- Career-Oriented Approach: Receive guidance for internships and career preparation, ensuring readiness for the global job market.
Rankings
German institutions don’t really fit into the typical international ranking systems, which are usually designed to evaluate institutions on the UK and US model. They are based on, amongst other things, published research in the English language. Research is not done at German universities but at research institutes which are separate bodies, and the published language is German. Therefore, international rankings are meaningless for German institutions. We do have a Research Institute at BI, in order to promote research amongst our staff, however this is not technically classed as the university and would not be counted for international rankings.
German institutions and programs are well regulated by the state, and so have a uniform standard that must be fulfilled in order to remain accredited. As a result, quality control is assured, and a ranking system isn’t really useful or necessary. Our institution is accredited by the German Council for Science and Humanities, and all of our programs are state accredited under the Berlin Higher Education Act, and by the Accreditation Council. BI awards Bachelor and Master of Arts degrees in accordance with the Bologna Process, which governs the European Higher Education Area for the purpose of cross-border academic cooperation, and the mutual recognition of study periods and qualifications earned abroad. Credits awarded by BI are in accordance with the European Credit Transfer System (ECTS).
Program Outcome
International Management & Marketing: Lead in a Global Marketplace
- Build essential business skills to lead and succeed in global markets.
- Gain hands-on experience through internships and collaborative projects.
- Master innovative strategies in international management and digital marketing.
- Prepare for a thriving career with tailored workshops and real-world simulations.
Scholarships and Funding
Berlin International offers a range of scholarships and funding opportunities to support students in achieving their academic goals. Below, each scholarship is outlined to help you find the right opportunity for your educational journey.
10th Year Anniversary Scholarship
Celebrating BI’s 10th year, this scholarship covers up to 50% of tuition fees for the first year. Selection is based on portfolios for creative programs or academic performance for business programs.
Christian Wulff Scholarship
Honoring the former German President, this scholarship awards 50% tuition coverage for exceptional BA or MA students demonstrating academic excellence and BI community engagement. The awardee is announced at the graduation ceremony.
DAAD Prize
Recognizing international students for outstanding academic, artistic, or entrepreneurial achievements, this award includes a €1,000 prize, celebrating intercultural contributions at BI.
DAAD STIBET I Scholarship
Supporting international students with excellent academic records, this scholarship co-finances living expenses with €250/month for six months. Eligible students apply in the spring semester.
DAAD PROMOS Scholarship
A DAAD-funded program aiding students with study or internship plans outside the EU. Awards range from €350/month for 1–6 months, with additional travel grants available.
Student Assistant Positions
Opportunities throughout the year to gain work experience by assisting various BI departments. Calls for applications are shared via email regularly.
Program Tuition Fee
Gallery
Ideal Students
- Aspiring business leaders with a German Abitur/Fachabitur or an equivalent international qualification.
- International students holding credentials such as an IB Diploma, US High School Diploma, or GCE A Levels.
- Creative thinkers passionate about global marketing, brand management, and innovative business strategies.
- Analytical minds eager to explore international management practices and their impact on the global economy.
- Ambitious individuals excited to combine theory with practical business applications in diverse cultural settings.
- Motivated learners aiming to develop entrepreneurial skills and drive growth in international markets.
- Future decision-makers committed to understanding the intersection of business, marketing, and global trends.
Career Opportunities
Graduates of the Bachelor program in Business Administration with a focus on International Management and Marketing can work as general managers, business analysts, consultants, or senior executives within small and medium-sized as well as multinational corporations.
Professional responsibilities in the field of Business Administration
Employees in operational, tactical, and strategy departments can focus on consultancy, business analysis, forecasting scenarios, and a range of organization-wide strategic initiative implementations. Your analysis and input will have an important contribution to top management strategic decision-making at the highest levels of the organization.
Various career opportunities
There are various job perspectives and employers such as:
- Getting hired at a multinational corporation/ consultancy firm/ non-governmental organization/ public sector institutions
- Founding a start-up company i.e. for consultancy or business analysis services
- Further study and research
Facilities
Student Testimonials
Faculty
Why study at Berlin International University of Applied Sciences
| All Programs Are Taught in English | | Learning in small groups | Global community |
Be a part of a global community
Students from 93 nations are studying at Berlin International University of Applied Sciences. Berlin International is part of a global network that allows students to travel and pursue their studies in different locations.
In addition to this, the university benefits from a large number of cooperations with universities around the globe. Studying at Berlin International offers students unique opportunities to study abroad and an internationalized study experience that prepares them for their careers in a globalised work environment.
Program delivery
All programs at Berlin International University is held on-campus and face-to-face.