Belo Horizonte Institute of Higher Education (Instituto Belo Horizonte de Ensino Superior (IBHES))
MARKETING (EAD)
Belo Horizonte, Brazil
Bachelor's degree
DURATION
LANGUAGES
Portuguese
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2024
STUDY FORMAT
On-Campus
Key Summary
About: The MARKETING (EAD) programme at The Belo Horizonte Institute of Higher Education (IBHES) deepens marketing management knowledge and practice, focusing on attracting and retaining customers within a systemic view of organizational dynamics. It complies with Resolution CES n.1 (6 April 2018) and covers distribution channels, market communication, negotiation, client management, performance, human factors, strategic positioning, pricing, financial sustainability and career management.
Career Outcomes: Graduates can work as marketing manager, brand manager, digital marketing specialist, customer relationship manager, sales manager, pricing analyst or marketing consultant across retail, services, technology and agencies, using skills in acquisition, retention, negotiation and strategic positioning.
Deepening of knowledge and application of practices related to marketing management, focusing on attracting and retaining customers, within a systemic view of organizational dynamics.
Comply with the provisions of Resolution CES, n.1, of April 6, 2018, of the National Council of Education.
Course Program
Distribution Channels
Communication with the Market
Negotiation and Decision Making Processes
Client management
Organizational Performance Management
Human Factor Management
Strategic Positioning
Price, Cost and Value for the Customer
Financial Sustainability of the Business
Career Management
