Belo Horizonte Institute of Higher Education (Instituto Belo Horizonte de Ensino Superior (IBHES))
MARKETING (EAD)
Prados, Brazil
DURATION
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LANGUAGES
Portuguese
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Mar 2024
STUDY FORMAT
On-Campus
Key Summary
About: The Marketing programme combines theoretical knowledge with practical application in the marketing field. You’ll explore topics like consumer behavior, digital marketing strategies, and brand management while developing skills necessary for successful marketing careers. The course is offered as an Executive Advanced Diploma (EAD), which caters to working professionals looking to enhance their expertise.
Career Outcomes: Graduates may pursue diverse roles such as brand manager, marketing strategist, digital marketing specialist, or market research analyst. Opportunities exist in various sectors including retail, advertising, and consulting.
Scholarships
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Introduction
Deepening of knowledge and application of practices related to marketing management, focusing on attracting and retaining customers, within a systemic view of organizational dynamics.
Comply with the provisions of Resolution CES, n.1, of April 6, 2018, of the National Council of Education.
Course Program
Distribution Channels
Communication with the Market
Negotiation and Decision Making Processes
Client management
Organizational Performance Management
Human Factor Management
Strategic Positioning
Price, Cost and Value for the Customer
Financial Sustainability of the Business
Career Management