bbw Italy | Venice

Bachelor in Media and Event Management

How the Program Works

The basic studies focus on general academic skills, personal development, and competencies. In addition, current topics with international economic, managerial, and ethical aspects form the foundation of the course.

The advanced studies concentrate on content related to the specific sector and occupational field. In addition to the compulsory modules, you will decide individually on elective modules in order to follow your personal interests and strengthen your skills.

Two internships form the practical part of the course and can be completed in Italy or abroad. This experience will offer useful insights into a subsequent career.

The bachelor thesis is the final part of the course and leads to the academic title “Bachelor of Arts”.

Course Content

Basic Studies

• Scientific Methods and Digital Competences
• Mathematics in Economics
• Business Administration
• Business Law
• Economics
• Cost Accounting
• Accounting and Taxes
• Management
• Intercultural Management | Ethics | Diversity Management*
• Project Management*
• Economic Policy and External Trade
• Controlling
• Commercial English
• Organisation and Human Resource Management
• Business Finance
• Digital Business Processes and Information Systems
• International Management and Corporate Strategy
• Student Research Project I
• Practical Phase I

Advanced Studies

• Basics of Economics in the Media Industry
• Planning, Creation, and Control of Media Products
• Fundamentals of Event Management
• Viral Marketing and Search Engine Optimisation*
• Visual Communication and Design of Offline Media*
• Communication, Presentation, and Techniques of Moderation*
• Information Logistics and Process Design*
• Practical Event Management
• Event and Media Law
• Empirical Studies on the Event and Media Industry*
• Fundamentals of Event Technology*
• Career, Entrepreneur, and Startup Strategies
• Student Research Project II
• Practical Phase II

Final Examination

• Bachelor Thesis and Colloquium

* elective module

Course objectives

Communication is constantly evolving - new media, formats, and technologies are making inroads. The language of design, words, and images is changing. A representative picture that is highly engaging for the audience, genuine interaction, and credible and sustainable communication is becoming increasingly important. At the same time, marketing and communication, media design, and the events industry are increasingly intertwined.

Berlin is the No. 1 media and event location in Germany and offers both a large number of relevant companies, agencies, and event organizers in the sector and contact opportunities for potential managers in the above fields.

In the course of studies in Business Administration - Media and Event Management at the bbw University of Applied Sciences in Berlin, the emphasis is on practical skills in media production, coordination, and design, as well as in target-oriented campaigns, efficient implementation, and specific communication of experience-oriented formats.

The content and experience provided in the Bachelor's program will open up career opportunities in the media, communications, events, and agency sectors. The content is relevant for independent activities as well as for start-ups, medium-sized companies, or corporate structures.

With the Bachelor of Arts degree, the bbw University of Applied Sciences Berlin offers you the opportunity to combine solid knowledge and business networks with professional and practical experience and to qualify for stable, well-paid positions.

Career Prospects

This economic degree program not only provides you with knowledge of classical business administration but also with subject-specific knowledge of management activities in the media and event sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as an international environment.

Occupations | Lines of Work

• Advertising, Marketing, and Communication Agencies
• Trade Fair and Event Organisers
• PR Agencies
• Entertainment Industry
• Tourism Providers or Hotels with Event and Congress Business
• Media companies such as publishing houses and editorial offices from portfolio management to external communication
• Production, Design, and Conception of Media
• Film and Television Production
• Sales and Marketing (from start-ups or SMEs)
• Organization and Event Management