Bayes Business School, City St George's, University of London
MSc in Marketing Strategy and Consumer Insights
London, United Kingdom
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 32,600 *
STUDY FORMAT
On-Campus
* for international students | UK/Home students: GBP 16,800
Key Summary
MSc Marketing Strategy and Consumer Insights is designed for those who want to launch a successful career as a professional marketer. You’ll develop a strategic mindset powered by innovative thinking and sharp analytical insight. As a future marketing leader, you will also gain the ability to influence decision-makers to drive business growth.
The course explores topics in consumer psychology, sustainability, culture, and technology to give you a 360-degree view of effective marketing strategy in a fast-paced world. You’ll graduate with the confidence to specialise and lead in a variety of marketing and innovation-driven roles.
No prior marketing experience is needed - just curiosity, creativity, and ambition.
Career Impact
Alumni of the course have secured leading marketing roles that span brand management, digital marketing, strategy, innovation, and consultancy, in global corporations, agencies, and start-ups in the UK and beyond.
The Bayes London Advantage
Located in the heart of the City of London, Bayes puts you at the centre of one of the world’s most vibrant marketing and innovation ecosystems. You’ll be on the doorstep of global agencies, media companies, start-ups, and consumer brands, offering opportunities for industry engagement and networking.
Through this course, you will:
- Master marketing strategy: Build expertise in strategic marketing planning, brand management, the use of AI, data analytics, social media, and digital tools to drive growth.
- Turn insight into impact: Learn to uncover what motivates consumers and apply both qualitative and quantitative research methods to generate powerful, actionable insights.
- Think creatively and communicate with purpose: Develop storytelling, communication, and creative problem-solving skills to craft compelling campaigns.
- Lead with confidence: Strengthen leadership, collaboration, communication, and analytical thinking to manage brands, products, and teams in dynamic, fast-paced markets.
- Act ethically and sustainably: Understand the role of ethics and sustainability in shaping responsible marketing strategies that align with societal values through the Marketing for a Better World module.
- Term one: Four compulsory modules covering core topics such as Marketing Fundamentals, Marketing Strategy and Practice, Consumer Insights, and Creative Marketing Communications and Advertising: Strategy and Practice.
- Term two: Four compulsory modules in term two covering core marketing areas such as Digital Marketing and Social Media, Brand Management and Communication Strategies, Consumer Behaviour, and Analytical Methods for Marketing.
- Term three: Two compulsory modules: Marketing for a Better World: Sustainability, Equity and Inclusion, and Technology and Marketing: Artificial Intelligence and Machine Learning Applications in Marketing, alongside either three electives or a General Research Project.
This course equips you with the skills and connections for careers requiring a strategic mindset across marketing, consulting, and related industries both in the UK and internationally.
Graduates have secured roles such as Head of Global Media Consumer Goods, Marketing and Communications Manager, Paid Media Manager, Marketing Analyst, Performance Marketing Manager, Brand Manager, and SEO Account Director.
You will also have the opportunity to attend corporate events featuring employers such as Henkel, Publicis Groupe, Bestseller, LGFG Fashion House, and Amazon Prime Video, along with business games, panel discussions, and networking events featuring alumni from Coca-Cola, TikTok, and other global companies.
Further opportunities to network and learn alongside like-minded peers are available through student-led business clubs such as the Marketing & Strategy club.