Bachelor's Public Relations and Publicity
Istanbul, Turkey
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
Bahçeşehir University’s Public Relations Department aims to educate communication professionals who specialize in all fields of public relations, which is one of the basic functions of modern management, in a variety of areas which include corporate communication and reputation management. Our students specialize in various implementations of public relations writing, qualitative and quantitative research techniques, digital communication design, client management, and many other topics, in addition to their basic courses. Workshops and project studies improve our students’ practical skills. Due to our connections with many corporations and foundations, our students can meet, discuss, and network with important and renowned people in their fields.
Internship programs, which our department emphasizes, have been established with domestic and foreign companies. Our department analyzes the industry’s needs and educates students to fulfill them by providing internships and career opportunities to our students through its partnerships and connections. Also, our students are presented with opportunities to meet successful owners of public relations agencies face-to-face and to learn from them. To support our connections with non-governmental organizations, agencies, and businesses within the industry, our fourth-year students make presentations to these companies by preparing projects and demonstrating their uses and values. These projects often win awards at many competitions, including TUHID and the AYDIN DOĞAN Young Communication Professionals Competition after receiving evaluations from experts in their fields.
Our graduates can work as brand managers and public relations experts in advertising agencies, public relations companies, media planning and buying companies, political parties, non-governmental organizations, in-house agencies, and many other enterprises. Our graduates can also find career/job opportunities in national and international corporations as public relations or strategic communications specialists.
Course Structure
1st Semester
- Business Strategy and Economics
- Communications Skills and Academic Reporting I
- Atatürk's Principles and History of Turkish Republic I
- Theories of Media and Communication I
- Introduction to Public Relations
- Sociology
- Turkish Language and Literature I
2nd Semester
- Communication Skills and Academic Reporting II
- Atatürk's Principles and History of Turkish Republic II
- Child Law and Child Psychology
- Integrated Marketing Strategy
- Organization, Management and Communication
- Essentials of Psychology
- Turkish Language and Literature II
- Art, Culture and Society
3rd Semester
- Public Relations Writing I
- Media Relations and Planning
- Creativity and Critical Thinking
- Society, Public Engagement and Ethics
- Research in Social Sciences
4th Semester
- Persuasion
- Public Relations Writing II
- Public Relations Theory
- Account Management
- Basic Graphic Design
5th Semester
- Public Relations Management and Strategy
6th Semester
- Public Relations Cases
7th Semester
- Advanced Studies in Public Relations
- Public Relations Campaigns I
- Internship I
8th Semester
- Advanced Studies in Public Relations II
- Public Relations Campaigns II
- Internship II
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