BAU, Centro Universitario de Artes y Diseño de Barcelona
Master in Graphic Communication DesignBarcelona, Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 10,030
STUDY FORMAT
On-Campus
Key Summary
Introduction
This master's program trains international and creative profiles in graphic design and visual communication practice using a digital and a completely contemporary perspective which include the most disruptive concepts.
The structure of the curriculum is both artistic and technical, with an individualized follow-up and a global pedagogical vision, where real cases and the company are essential in the program's development.
The classroom is designed as a space for research, experimentation, innovation and entrepreneurship, with a significant number of workshops conducted by different professionals from the sector.
The master's degree helps to understand, conceptualize and design digital graphic communication solutions from a functional perspective, always encouraging creativity and individual expression of the creative practice with a strategic professional support.
The program is aimed at Bachelor's degree students and students of other university studies related to the world of design, visual arts, creativity, photography, illustration, advertising and communication.
It is also aimed at professionals with previous experience, graphic design software skills, and a portfolio related to graphic design and visual communication.
In collaboration with ACCIÓ.
Gallery
Curriculum
Syllabus
The five main elements of the master's degree are: the ideation and conceptualization of a digital project; design software tools and skills as well as their relationship with the typology of each project; project practice based on different types of commercial assignments; research and development of a strategy focused on the users and digital interfaces they use; and the capacity to communicate the project with entrepreneurial values.
The course methodology includes classes with theoretical and practical formalization, guest lectures, creation and innovation workshops, group training tutorials and individual tutorials focused on the Final Project.
Learning and evaluation activities will be carried out through the written and video content, readings, case studies, group workshops, individual and group works, semi-professional assignments, real cases with invited companies, and oral presentations. In addition, students will have access to a common digital environment (Virtual Campus) as a repository for the classes.
Structure of the syllabus:
- Module 1 - Graphic Design Basics
- Module 2 - Digital Graphic Tools
- Module 3 - Branding and Digital Strategy
- Module 4 - Projects
- Module 5 - Communication and Management
- Module 6 - Professional Workshops
- Module 7 - Master's Final Project
Program Tuition Fee
Career Opportunities
- Graphic design and audiovisual design studios
- Strategy design and digital projects studios
- Communication and marketing departments
- Creativity and user experience agencies
- Advertising and communication agencies
- Freelance profiles with projects related to graphic and audiovisual design