BAU, Centro Universitario de Artes y Diseño de Barcelona
Master in Digital Experience Design
Online
Master degree
DURATION
1 year
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 9,550
STUDY FORMAT
On-Campus
Key Summary
Learn how to design the ideal consumer experience in relation to a brand and create memorable digital experiences that will turn users into customers.
We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain points and, of course, design the perfect Customer Journey.
Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.
Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint, and Release will become part of your everyday vocabulary.
Associated company
The Master in Digital Experience Design is closely linked to Runroom, an agency specialized in digital business consultancy, in order to offer real case studies and to understand and implement new trends, methodologies and digital technologies that connect people with business.
In collaboration with ACCIÓ.
- Module 1 - CX Strategy (Customer Experience)
- Module 2 - Experience design
- Module 3 - Front-end programming
- Module 4 - Digital business
- Module 5 - Final Project
- UX Researcher.
- UX/UI Designer.
- Digital project manager.
- Front-end developer.