BAU, Centro Universitario de Artes y Diseño de Barcelona
Customer Experience Strategy and Design
Barcelona, Spain
Course
DURATION
6 weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 630
STUDY FORMAT
Distance Learning
Key Summary
Learn to identify user needs to develop and design unique experiences for future customers.
With the business world rapidly changing, and an increased focus on globalization, automation, and collaboration, it is no longer simply a great product that gives you a competitive advantage.
Businesses are increasingly looking for innovative, memorable, and delightful customer experiences to set themselves apart.
This specialization course in CX Strategy and Design offers practical skills to identify, evaluate and shape consumer needs and develop breathtaking customer experiences for the digital business.
In collaboration with ACCIÓ.
- Identify and demonstrate the fundamentals of CX
- Analyze the expectations of customers while recognizing the wide-ranging business factors
- Articulate and apply customer journey maps
- Examine opportunities for improved experience and business performance
- Design solutions for improved CX across the entire business model
- Implement CX thinking and approaches into business strategy
Learn about CX strategy and your customers
- What is CX?
- Know your customers
Trends and opportunities
- CX your business strategy
- Identify trends
- Identify opportunities
Measure your impact
- Measure customer experiences
- Implement change
Customer journeys and experiences
- Articulate customer pain points (and gain points)
- Personas and empathy map
- Customer experience map
Design customer experience solutions
- Identify what to design/implement/build
- Create a prototype
- Test your prototype with customers
How to maintain and optimize your CX strategy
- Continuous improvement
- Future exploration on future trends
- Tap into industry experts
- Milestone: Describe your project and conduct an interview