BA Sports Management
Bath, United Kingdom
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
STUDY FORMAT
On-Campus
* International full time
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Explore the sporting world from the inside and gain first-hand experience of the business of sport.
- Take a forward-thinking approach to the sporting industry and the issues faced by sporting organisations today.
- Learn from the experts: meet visiting professionals, hear from guest lecturers, and collaborate with industry on live projects.
- Gain transferable leadership and management skills that will enable you to work in roles across the industry – and beyond.
Sport has a global impact. It crosses divides to touch every corner of society. It is also a hub for innovation, passion and future-thinking. Our BA (Hons) Sports Management course responds to the continuing evolution of the sports industry.
Learn to manage sporting organisations, events, facilities and people, and gain an understanding of the industry's future business opportunities. Throughout your studies, you’ll practise leadership and management in real-life contexts, exploring the way the industry is organised and how it works.
You’ll also look to the future of the sporting industry by becoming a champion of equality and diversity in the sector. This sports business and management course puts employability at the fore, utilising connections with sports practitioners and professional networks to give you real-world experience that you can take to any role.
DMI accreditation
We’ve partnered with the Digital Marketing Institute (DMI) to offer Certified Digital Marketing Associate (CDMA) certification. This means that on successful completion of the Digital Marketing Essentials module in your second year, you’ll obtain certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter. Learn more about our Business degree accreditations.
This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.
Year one (Level 4) moduels
- The Business Environment
- Professional Practice
- Inclusivity in Sport
- Economics and Globalisation
- Organisational Behaviour and Management
- Sports Management
Year two (Level 5) moduels
- Business of Sport
- Festival and Events Management
- Entrepreneurship
- Sports Law
- Operations and Project Management
- Sport and Society
- E-Sports
- Digital Marketing Essentials
- Food Product Development for Quality, Health and Exercise
- Professional Placement Year
Year three (Level 6) moduels
- Contemporary Issues in Sport
- Managing Sustainability
- Creating and Hosting Festivals and Events
- Sports Management Project
- Leadership and Management
- New Trends in Management
- Organisational Strategy
- Enterprise: Creating your Business
- Strategic Human Resource Management
- Sustainable Marketing
This course provides a general understanding of business and management through the lens of the sports industry. Throughout the course, you’ll develop the necessary knowledge in a range of specific business principles and skills. You’ll have the opportunity to grow in self confidence and develop team working abilities appropriate to a management career in the sports industry and wider business contexts.
You’ll explore the history of the sporting industry, how it works, and ways to lead, manage and communicate within it using a range of sporting scenarios. You'll also gain insight into ethical and sustainability issues relating to the industry, as well as working on live projects with sporting organisations.
Enhance your employability – develop sought-after practical skills and knowledge through activities such as working on live projects for companies, internships and volunteering.
Participate in workshops to hone your communication, pitching and negotiation skills.
You can also join our ‘Mentor Me’ scheme to get the opportunity to be mentored by marketing professionals in industry.
This course is designed to inspire, expand your networks and broaden your horizons to the types of roles available in the sector.
Graduates of this course could expect to enter roles in the sporting industry and beyond such as:
- Operations managers at sporting venues and teams
- Event coordinators
- Sports facilities managers
- Sports agents/ talent managers
- Sports administrators
- Sports marketing professionals.
You’ll be taught through a mix of lectures, seminars, workshops, industry visits, projects and online discussion. You’ll work in real-world contexts with local and regional contacts to apply your knowledge in practice.
We encourage you to develop independent and collaborative skills through set preparation for seminars, contributing to online forums, devising appropriate essay subjects, research and written assessments.