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Bath Spa University BA (Hons) in Business and Management (Marketing)
Bath Spa University

BA (Hons) in Business and Management (Marketing)

3 up to 4 Years

English

Full time, Part time

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GBP 15,750 / per year *

On-Campus

* international full time | UK part time: £4,625 | UK full time: £9,250 | professional placement year full time for UK: £1,850 international: £3,150

Key Summary

    About: The BA (Hons) in Business and Management (Marketing) offers a comprehensive understanding of marketing principles and practices. This program equips students with both theoretical knowledge and practical skills necessary for success in the marketing field. The course covers various aspects of marketing, business strategy, and management, ideally suited for those entering the marketing profession or seeking to enhance their career in business.
    Career Outcomes: Graduates can pursue careers in marketing management, brand management, digital marketing, market research, and sales. They may find opportunities in diverse sectors, ranging from retail to corporate consulting.

Introduction

Want to study business while also delving deeper into marketing?

Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you in developing specialist marketing skills alongside a general business degree.

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.

Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management or events management, or explore marketing in the fashion business. Whatever mix of subjects you choose, you'll work with marketing industry professionals, academics at the forefront of leading research, and a team of creative and dedicated staff in our close-knit Business School.

Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.

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Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

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