Bath Spa University

BA (Hons) in Business and Management (Festivals and Events)

Year one (Level 4) modules

• The Business Environment
• Organizational Behaviour and Management
• Economics and Globalisation
• Managing Data
• Design Thinking for Enterprise
• Professional Practice

Year two (Level 5) modules

• Creativity for Business
• Innovation Management
• Accounting in Practice
• Entrepreneurship in Practice
• Festivals and Events in Practice
• Human Resource Management in Practice
• International Business in Practice
• Economics in Practice
• Law in Practice
• Marketing in Practice
• Tourism Management in Practice
• Fashion in Practice
• Operations and Project Management
• The Marketing Business
• Human Resource Management
• Financial Accounting
• Destination Management
• International Business
• Entrepreneurship
• Festival and Events Management
• Law for Business Enterprise
• Fashion Marketing and Management
• Applying Economics
• Work Placement
• Professional Placement Year
• Teaching English to Speakers of Other Languages

Year three (Level 6) modules

• Business and Management Project
• Accounting Project
• Entrepreneurship Project
• Festival and Events Project
• Human Resource Management Project
• International Business Project
• Marketing Project
• Tourism Management Project
• Law Project
• Economics Project
• Fashion Project
• International Marketing
• Management Accounting
• Strategic Human Resource Management
• Enterprise: Creating Your Business
• Organisational Strategy
• Managing Sustainability
• Cross Cultural Management in International Business
• Summer Placement
• Tourism: Contemporary Issues
• Creating and Hosting Festivals and Events
• Advanced Economics Issues
• Exploring Law in Business
• Business and Academic Skills
• Fashion Marketing Visualisation
• New Trends in Management
• Successful Freelancing
• Leadership and Management

What you'll learn

Overview

Develop clear insights into the festival and events sector while learning the theory of how successful events are created, and put what you've learned into practice. The course will teach you the theory behind successful events, and allow you to put them into practice straight away. In practical seminars you’ll work in groups to plan events from the ground up, looking at logistics, procurement, time management, artist management, and organization. You’ll find new approaches to event promotion to draw in audiences.

We’ll also support you with networking in the local area and further afield, and introduce you to guest speakers from organizations such as Bath Festivals, B&NES Council Events team, Komedia Bath, and The Forum.

The hands-on approach of the course means that when you graduate you’ll have all the skills you need to dive straight into a role in events management, venue management, event production, and more. You can also bring in modules from areas outside the Festivals and Events pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

Course structure

Year one

Gain a broad understanding of today’s business environment – from the contexts in which organizations operate to trends in economic thinking and the importance of data in business. Modules will cover topics such as organizations and the business environment; economics and globalization, and managing data.

Year two

Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.

Year three

Develop and explore your business learning, with a focus on creating and hosting festivals and events. Undertake an in-depth business research project in festivals and events. We also support you to set up a business, whether on your own or with your fellow students. Other topics to explore include: managing sustainability; organizational strategy; new trends in management; cross-cultural management in international business, and strategic human resource management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work-related projects, group work, computer-based simulations, podcasts, exams, essays, videos, and business reports.

Students from this pathway will be able to hit the ground running, jumping straight into a variety of roles in the events sector including:

• Events Logistics
• Event manager
• Artist liaison
• Wedding planner
• Council event planning
• Public and private event planners
• Venue Management
• Festival planner
• Artist management.

How will I be taught?

We offer variety in the way we teach: sometimes we’ll set your problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and small-group seminars. There’s a good blend of online activities using our Virtual Learning Environment. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.

You’ll be given personal support in your studies – we’re a friendly team of academics who are committed to helping you achieve your goals.

Course length

Three years full-time, or four years full-time with a professional placement year. Part-time available.