
BA (Hons) in Business and Management (Festivals and Events)
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 15,750 / per year *
STUDY FORMAT
On-Campus
* international full time | UK part time: £4,625 | UK full time: £9,250 | professional placement year full time for UK: £1,850 international: £3,150
Key Summary
Introduction
From large-scale festivals to unique bespoke events at heritage sites, our Festivals and Events course offers you the chance to experience the full breadth of the events sector in the UK today. Want to launch the next top music festival or become an events manager? Whatever your aims, this Business and Management pathway will teach you the core skills needed to succeed in this ever-changing and innovative industry.
We capitalize on our enviable location in the World Heritage City of Bath, which is in the heartland of cultural festivals and events, close to both Glastonbury and Bristol. Our local area has a thriving cultural and arts industry and is home to some of the biggest festivals, venues, and events in the country.
This course enables you to gain first-hand experience, work with clients on real briefs, and explore the sector as you apply your learning to your events.
Professional placement year
Overview
This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.
By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.
Gallery
Admissions
Curriculum
Year one (Level 4) modules
- The Business Environment
- Organizational Behaviour and Management
- Economics and Globalisation
- Managing Data
- Design Thinking for Enterprise
- Professional Practice
Year two (Level 5) modules
- Creativity for Business
- Innovation Management
- Accounting in Practice
- Entrepreneurship in Practice
- Festivals and Events in Practice
- Human Resource Management in Practice
- International Business in Practice
- Economics in Practice
- Law in Practice
- Marketing in Practice
- Tourism Management in Practice
- Fashion in Practice
- Operations and Project Management
- The Marketing Business
- Human Resource Management
- Financial Accounting
- Destination Management
- International Business
- Entrepreneurship
- Festival and Events Management
- Law for Business Enterprise
- Fashion Marketing and Management
- Applying Economics
- Work Placement
- Professional Placement Year
- Teaching English to Speakers of Other Languages
Year three (Level 6) modules
- Business and Management Project
- Accounting Project
- Entrepreneurship Project
- Festival and Events Project
- Human Resource Management Project
- International Business Project
- Marketing Project
- Tourism Management Project
- Law Project
- Economics Project
- Fashion Project
- International Marketing
- Management Accounting
- Strategic Human Resource Management
- Enterprise: Creating Your Business
- Organisational Strategy
- Managing Sustainability
- Cross Cultural Management in International Business
- Summer Placement
- Tourism: Contemporary Issues
- Creating and Hosting Festivals and Events
- Advanced Economics Issues
- Exploring Law in Business
- Business and Academic Skills
- Fashion Marketing Visualisation
- New Trends in Management
- Successful Freelancing
- Leadership and Management
Program Outcome
What you'll learn
Overview
Develop clear insights into the festival and events sector while learning the theory of how successful events are created, and put what you've learned into practice. The course will teach you the theory behind successful events, and allow you to put them into practice straight away. In practical seminars you’ll work in groups to plan events from the ground up, looking at logistics, procurement, time management, artist management, and organization. You’ll find new approaches to event promotion to draw in audiences.
We’ll also support you with networking in the local area and further afield, and introduce you to guest speakers from organizations such as Bath Festivals, B&NES Council Events team, Komedia Bath, and The Forum.
The hands-on approach of the course means that when you graduate you’ll have all the skills you need to dive straight into a role in events management, venue management, event production, and more. You can also bring in modules from areas outside the Festivals and Events pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.
Course structure
Year one
Gain a broad understanding of today’s business environment – from the contexts in which organizations operate to trends in economic thinking and the importance of data in business. Modules will cover topics such as organizations and the business environment; economics and globalization, and managing data.
Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.
Year three
Develop and explore your business learning, with a focus on creating and hosting festivals and events. Undertake an in-depth business research project in festivals and events. We also support you to set up a business, whether on your own or with your fellow students. Other topics to explore include: managing sustainability; organizational strategy; new trends in management; cross-cultural management in international business, and strategic human resource management.
How will I be assessed?
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work-related projects, group work, computer-based simulations, podcasts, exams, essays, videos, and business reports.
Program Tuition Fee
Career Opportunities
Students from this pathway will be able to hit the ground running, jumping straight into a variety of roles in the events sector including:
- Events Logistics
- Event manager
- Artist liaison
- Wedding planner
- Council event planning
- Public and private event planners
- Venue Management
- Festival planner
- Artist management.
Facilities
Program delivery
How will I be taught?
We offer variety in the way we teach: sometimes we’ll set your problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and small-group seminars. There’s a good blend of online activities using our Virtual Learning Environment. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.
You’ll be given personal support in your studies – we’re a friendly team of academics who are committed to helping you achieve your goals.
Course length
Three years full-time, or four years full-time with a professional placement year. Part-time available.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.