Postgraduate in Web Project Management and UX Design

Postgraduate in Web Project Management and UX Design

Understand the concept of interaction and all its possibilities, as well as the principles of Internet communication to design and develop web projects.

In the Postgraduate Degree in Web Project Management and Design you will learn how to use the Internet to enhance social and economic growth.

In the Postgraduate Degree in Web Project Management and Design you will learn everything you need to start or deepen a career as a UX designer, product owner or project manager with a focus on the product. In addition to the fundamental aspects of the UX, the postgraduate course provides a very solid foundation in strategy, interface design, information architecture and front-end development.

The objective of the postgraduate course is to train professionals with analytical and executive capacity to understand the full potential of user experience design and carry out projects that contribute to the social and economic growth of institutions and companies.

In the current digital product environment, it is essential to design and develop products with high-quality user experience that responds to the needs of users, while satisfying the business objectives and ethical constraints. Well-designed products sell more, work better and are a competitive differential for companies, as the McKinsey consultancy determined in a 2018 study.

Internet Philosophy and global management aspects

• The objective of this module consists of understanding the interaction concept and its possibilities, and the Internet communication principles, concretely paying attention to the indisciplinarity in the creation of web projects.
• The project management part will be carefully dealt with, and some activity planning tools will be offered, as well as the dealings with stakeholders, teams and negotiation.

Product Strategy

• The objective of this module consists of learning methods and processes for the development of a suitable product strategy, the definition of objectives and success metrics.
• Different conceptualisation, research and user modelling and rival analysis methods will be carried out.

User experience (UX)

• The objective of this module consists of achieving a good command of the key concepts that guarantee a rich user experience. It goes into detail about factors such as interaction design, information architecture, the accessibility, the navigation flows and usability.
• The programme will work on tasks applied to the development of concrete results (for instance, wireframes or prototypes), that make it possible to move forward in the product development and in the validation of these results.

Graphic interface design

• The aim of this module consists of synthesising the architecture, the usability and the web project strategy through the design of its graphic interface. Some basic interactive visual communication aspects are emphasized and the student is introduced to the inclusion of interaction elements and navigation in multiple supports (for instance, web interfaces for mobile phones and desktop).
• From the visual conceptualization through sketching to the realization of mock-ups and the definition of a design patters bookcase.

Programming languages

• The objective of this module consists of learning the communication protocols of web projects, just like going into detail about HTML and CSS languages.
• The module includes an introduction to the most commonly used languages, such as HTML5 and CSS3. A special attention will be paid to the most commonly used development frameworks and to code questions that affect the development for multiple devices (responsive).

Optimización web

• This module introduces the student to the methodologies and tools related to measuring, the functioning analysis of an online appearance, such as a website.
• The obtaining of different kinds of metrics and data to optimize the results through tools available on the market will be dealt.

Postgraduate in Web Project Management and UX Design. Awarded by UVic-UCC.

ECTS credits: 30

Competences

• Understand and apply the sociological and conceptual mechanisms of the Internet and digital technologies in the creation of products and services.
• Know and apply the techniques of the user experience (UX) and the interaction design for the modeling and architecture of services and applications.
• Know and apply the user interface design principles for the creation of visual systems and micro-interactions.
• Apply the necessary interdisciplinary knowledge to design and prototype web applications and services as well as other digital products.
• Know and apply user-centered design techniques to design products and services focused on their needs with the aim of offering efficient, effective and usable proposals.
• Understand and propose new business models that promote the entrepreneurial nature of the means and establish new professional opportunities.
• Develop both content and measurement strategies that allow brand positioning and consolidate commercial conversion opportunities.
• Know and apply planning and agile projects direction methodologies.
• Know the interactive products design methodology, the stages that configure it and its iterative nature.
• Be able to analyze the social context, identify opportunities and set out innovation challenges that promote digital transformation.

In the Postgraduate Degree in Web Project Management and Design you will learn everything you need to start or deepen a career as a UX designer, product owner or project manager with a focus on the product. In addition to the fundamental aspects of the UX, the postgraduate course provides a very solid foundation in strategy, interface design, information architecture and front-end development.