Postgraduate in Retail Design. Design and Concept: Branding

Postgraduate in Retail Design. Design and Concept: Branding

Discover the new consumer needs, as well as the trends in the visual merchandising environment of brands.

In a world in which the digital presence is gaining more and more prominence, the physical experience through all the senses must improve the commercial discourse of brands to attract in a differential and competitive way.

Postgraduate in Retail Design. Design and Concept: Branding is aimed at those professionals who want to acquire the essential knowledge to be able to work and design commercial spaces. From small-scale to large-scale design, from boutiques to large multinational brands. Within retail there are numerous disciplines that must be known in depth to develop professionally.

All the subjects will be treated with theory and practice, giving greater importance to the analysis and study of trends and innovation of the market and society in order to reach the maximum detail of the design of a commercial space (space, communication, circulation, exhibition, virtual , sensory, etc.).Art and analysis are the basis of any project, as well as the concept and projection of space. The objective is that students leave with the maximum preparation and ability to work with the most demanding companies in the market.

• Introduction to marketing theory / retail branding
• The challenge of branding / new technologies
• study project
• Graphics / Brand identity and iconography
• Visual – Escaparatism
• Trends
• Commercial design and image. brand / project
• PF-Final project: practical exercise with collaborating company

Postgraduate Degree in Retail Design. Design and Concept: Branding. Awarded by UVic-UCC.

ECTS credits: 30

Objectives

• Analyze the place that the world of retail occupies in the environment of the commercial strategy in all its scales.
• Delve into the types of retail, its different functions, the way to deal with its demand, the place it occupies in its economic and social activity, and the challenges that arise for this sector in the future.
• Show and analyze the design process for the development of a commercial space.
• Know and apply social and market studies, learning to interpret and work with this information to obtain an optimal design.
• Creation of a complete project on the design of a large-scale commercial space with all the aspects that must be taken into account for a good final realization.

Skills

• Mastery of the conceptualization and realization of shop windows.
• Mastery of strategic branding tools related to Retail.
• Knowledge of strategies, market plans and expansion models.
• Mastery of visual communication tools.
• Knowledge of Retail applied to virtual commerce.
• Mastery of the different trends in eco-lighting.

The language of instruction for this program taught in both English and Spanish